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  • Shopify Expert since 10/2011
  • Projects starting at $5,000


About Underground

We are Underground build themes and templates for Shopify which have served tens of thousands of online stores across the globe. Our customers come from a variety of backgrounds and are a mixture of agencies, designers, first time entrepreneurs or seasoned e-commerce businesses from the widest variety of imaginable industries.

Our work has been the backbone of some iconic brands and online stores which include: Kylie Cosmetics, LA Lakers, Dallas Mavericks, Fireball Whiskey, LA Kings, HP, King of Shaves, NSPCC, Danny Duncan and so many more...

As one of the first teams to adopt Shopify back in 2007 we have amassed knowledge and experience that surpasses many of our competitors.
Many of you know us from our 5 themes Testament, Icon, Fashionopolism, Mr Parker and Vantage.

To be a successful theme developer it is critical to have a great design offering, a dedicated development team and a support infrastructure that can scale to handle volume quickly and efficiently.

Our commitment to support is one of the key reasons why we should be considered for your project as our focus goes beyond just building something, we will be here for years to come to support, enhance and adjust that work with you.

From our offices in Arizona and Florida we offer Shopify themes, modifications, store setup and custom design & development work.

Our excellent development team is on hand to answer requests for quotation along with questions about our services.

69 Testimonials


Very professional, delivering extactly what we asked for in time. Replies fast and accurate. Comes highly recomendable.

Sure-Fit Designs

I needed a couple of minor tweaks done to my Shopify theme and once the work began, the process went efficiently and smoothly. After the initial change, I requested a couple of modifications and that was also done as requested and very quickly. Thank you!

Hyatt Buyhive

They are extremely responsive, consultative, and ultimately produce great results. Couldn't be happier with their business performance.

Where The Dogs Are

I'm using Underground's Fashionopolism and loving the theme, it's clean and beautifully designed. But I'm particularly loving the quality and care coming from the support team. They understand my layman's descriptions, they're patient when necessary, and clever but straightforward problem solvers. Definitely ⭐️⭐️⭐️⭐️⭐️ for service and support!


We had an amazing experience working with Richard. I've worked with many Shopify experts over the last 5 years but this has been the easiest and least stressful experience I've ever had. Richard was quick and professional and we look forward to working with him again.

LaDore Couture

Absolutely AMAZING! Thank you for all your help :)


Richard completed a theme modification request instantly. I am very satisfied with his work and his responsiveness.


Excellent and prompt service from Richard Bainstow. Even though there is a seven hour time difference the service was right on time and the problem was fixed.

Snap Tats

I normally don't leave reviews; however, my experience was too good not to leave one. Working with Underground Media has been spectacular, I would even go as far as to say extraordinary! I could honestly say that I have a newfound love and support for them and am officially a fan and customer! Thanks for taking care of me! Richard, you're awesome! Five stars! :)

Fortified Bicycle Alliance

Couldn't be happier with our new theme. It's bringing us better conversions and site engagement immediately. Richard was also incredible. He actually logged into our admin and helped us customize a small piece of code that wasn't optimal for us. These guys are top notch!

Meyli Miyaru

Underground Media - Thank you Thank you Thank you - We absolutely love our website.

Its been a really enjoyable experience working with Underground Media building the Meyli Miyaru website. Richard has been incredibly supportive, always offering new design ideas and figuring out solutions for a design request, and always super quick to reply to my (endless) emails.

The website is amazing! We're excited to continue working with Underground Media as our business grows :)

Highly recommend these guys, they are awesome!

Vista Furniture

We would like to thank Richard for all his help with our new theme from Underground Media. Not only did Richard make sure our new theme was installed correctly and fully functional, but his repeated efforts to make sure we had all bases covered. He has helped us so much with so many portions of our site that this review is so little to show our gratitude. You are amazing Richard.. Thank You A+++++

Caljava Online

Where do I start? Richard at Underground Media has been amazing to work with. It is usually intimidating working with someone across the globe because of time differences and communication but Richard has made it a pleasant experience. Thanks again Richard and the whole team we will definitely come back and refer you to our friends! Hire them!


The stellar reviews speak for themselves, working with Underground Media was a thoroughly enjoyable experience. Richard is a consummate professional who performs excellent work in a timely manner, but more importantly, he's incredibly courteous and responsive to his client's needs. I am very grateful to have worked with UM and I wholeheartedly recommend them. Thanks for everything Richard!


Quick and easy to understand support for fantastically designed themes :)


Underground Media has provided us consistent fast and reliable service. We have been very happy with their quality and professionalism! Thank you!

KESS InHouse

Underground Media has been amazing! Their themes are stylish and clean! We needed a few things customized and they were quick to assist us with every idea we had!


I had a few custom designs that I wanted done for my shop. Underground Media responded quickly and helped to create exactly what I wanted. I couldn't be happier with the Vantage theme that I purchased as well as their help customizing their design.

State Vintage

Richard was a complete pleasure to work with. He answered my questions right away and either gave me detailed instructions how to tweak my site or the majority of the time he actually personally made the changes I requested! I now have a great looking and functioning custom site in less than a week. Richard and Underground Media are great!


The template was easy to use, the service was amazing!

Foundation Rugs

By far the best Shopify theme I've found on the internet. Great design, very versatile, easy to modify and neat responsive mobile design.

Made our store look very professional compared to the other themes that we tried.

We also had a big change that we wanted to make to the site, the guys at underground went out of their way to help and made the changes super quick.

Highly recommended.

Phunky Buddha

Great service from a Richard at Underground Media,

Extremely fast service so that I could get the website completed on the same day.

Instead of just informing me and me having to do the template changes - Richard went in and did all the changes for me with no hassle and very quick efficiency!

Many thanks Underground Media, restored my confidence in going with Shopify.


absolutely amazing! they are the best!!

Ess Envy

Great theme and great support! I definitely recommend them :)


Richard was helpful, courteous & prompt. v.happy


Richard from Underground helped us with a few issues we were having with the Vantage theme. He was quick, efficient and easy to work with. I emailed our issue and it was resolved the following day (they are in the UK we are in LA). I could not be more pleased with my experience with underground media and the entire shopify team.


We just switched to Shopify, and after going through all of the themes, the Vantage theme was exactly what we had in mind. Setting up and customizing it could not have been easier! And when we needed any help, Richard at Underground Media went above and beyond our expectations to help us! Richard replied and came through immediately. He's the best! Can't recommend Richard and Vantage enough!!


I can highly recommend Underground Media! Richard helped us with a customization and I expected to be busy for weeks and pay a lot of money (from my experience with Bigcommerce) but instead Richard could solve our problems in no time! Incredible! On top of that he's extremely fun to work with, answers fast and showed us how shopify works. KARIOKA loves Underground media!

The Badd and The Beautiful

Richard and Underground Media are absolutely amazing to work with! They have a quick turn around time and communication is excellent! I would recommend them to anyone! I love my site and have them to thank for it!

Hair Combat

Richard is incredible! He fixed all my issues in an instant and with meticulous attention to detail. What is most refreshing is that he is willing to go beyond what is required and for that I am highly appreciative!

With professionalism, integrity and humour, this is one man that anyone ignores at their peril - he is a valuable asset to any that have the foresight to use him.


Our site; www.Stuff4Yachts.com is GREAT. We get lots of compliments, and really like it ourselves.
We paid Underground Media to make some modifications to the theme. They were wonderful to work with; helpful, fast, understood our requests, went the extra mile, and their fee was very reasonable. I HIGHLY recommend both the Fashionopolism theme and Underground Media!
THANKS for all your help!

The Alchemy Shop, LLC

Richard is amazing. He gets back to me quickly and makes the process so easy. To be honest, and not to sound mean, but just as a comparison, he gets back to me a lot faster than Shopify customer service does and when he gives me a solution, it's the right one right off the bat versus an issue I had with Shopify that I had to go back and forth on. Again, he is amazing!

Tarte Vintage

Richard was a great help in perfecting my Underground theme. I finally made the switch from BigCartel to Shopify, so any problems I couldn't figure out myself in the coding, Richard was able to fix. Support was there via email throughout my setup, and I'm extremely grateful for thank. Thanks!

Ken & Dana Design

I couldn't ask for a better experience. I sent an email out for help and almost immediately got a response that was above and beyond what I was looking for. Richard was able to execute what I was hoping for right away, and was very nice to boot. Thanks so much!

Routine Baseball

Awesome, quick, very knowledgeable people to work with. Communication was there for us and they were willing to make the most minor changes without hesitation. They will be a contact for us as long as we have our site.


Amazing them just what I wanted and extremely helpful, could ask anything!


UM have been amazing throughout our design and build. Quick to respond and understand exactly what I needed. Richard's support is excellent and his approach in technical explanation of how the Shopify platform works has been essential in our understanding of what can be achieved. As the platform develops, I look forward to UM making this an even better solution for our growing business.


Worked with Richard at Underground Media for a couple of years and he has develeoped our sites for us and made some great suggestions to keep them current. Good value all round

Zona Rosa

Richard has bent over backwards to help me set up and run my shoppify store.
He has always been friendly, prompt at getting back to me with any questions or problems and has obviously spent a lot of time working out certain issues for me.
I couldn't be happier with the most excellent service he has provided, 5 Stars - Thanks Richard


Satisfied dealing with underground media

Blackbird and the Snow

I'm extremely happy with the way that my website turned out! Richard at Underground Media was extremely knowledgable and addressed all of my questions in such a way that I learned how to navigate the shopify site on my own. I can't recommend this web design company highly enough. I was in the U.S. and his company was based in the U.K; he always answered my emails right away. Ten stars out of ten.


Richard from Underground Media was very easy to work with. Being a novice i over demanded and Richard over achieved. Underground Media had to produce quite a few work arounds for us.
We will work with Richard again on further enhancements to our site, so highly recommended and very competitively priced.


I would like to thank Richard for the great support and for the excellent work. He understood our needs and made our ideas come true. I would recommend Underground Media to everyone!

Olliebug Jewelry Design

Excellent, excellent service! Answered and met all of my requests in mere seconds!

1King worship wear

Richard at UGMedia was awesome. He helped me rectify my issues & answered my questions all in a few hours. There was some issues trying to get a hold of them via email (potentially SPAM issues) so not really anyone's fault. I contacted through their website 2 days later. Richard apologized for the delay & really came up big for me in fixing the things I needed in my store.


I am so grateful to be working with Underground Media. They have been so helpful in helping me modify and tweek my website. They are quick to respond and very helpful. I would recommend working with them to anyone!


We have worked with Richard for a number of years. His technical abilities, advice and fantastic attitude make him a huge asset to our business. Highly recommended and completely down to earth!

Dolce Vite Forever Young

Richard does excellent work! Very cool, flexible templates with a lot of options for customization. He is also very helpful with any problems that arise and fixes any issues. Highly recommended Shopify expert.

Devoted 2 Vintage

Richard is a true professional. He provided a fantastic service in migrating our existing web page to Shopify. He did a fantastic job in a really short time frame.
We are so happy and hope that this is the start of a long and successful business relationship
He quickly respond to questions and provides immediate solutions.
I will be recommending Underground Media to everyone

The Sparkling Hour

I worked with Richard at Underground Media and he was very eager to help me solve a couple of design issues I had been struggling with. The help was very thorough and informative. He set up some features that I will be able to easily customize at whim from here on out. I am very pleased with the Fashionopolism theme and the excellent customer support I have received thus far.

Butcher and Baker

These guys did an absolutely amazing job with my site. I couldn't be happier. They worked very hard to get everything exactly as I wanted it, and their ability is unmatched when it comes to customizing a site. They exceeded my expectations and my deadline. I can't say enough about them. They are fantastic. Thank you!


Richard Bairstow has been very friendly and helpful in our enquiries and requests. Through his expertise, we were able to set up our ideal website. And we totally love it! Kudos to Underground Media!

Basically Boutique

We recently launched our store Basically Boutique (www.basicallyboutique.com) with the help of Richard from Underground Media. Richard designed a template for us, from scratch. The process was really simple and Richard always responded in a timely manner providing very thorough responses to any queries that we had. All in all a great experience.

Wine Deals Direct | Amazing Deals on Wine Cases from Your Favourite Wine Brands

Underground Media provided a fantastic service and delivered on everything they promised to. I would highly recommend using Richard and will certainly be using his services again. Keep up the good work!.


underground media are brilliant to work with, they're friendly and efficient and the updates are right on task even little extra things not typical that I've asked for they've been willing to accommodate. you should pay them more!

Shop! Shop!

A straightforward, user friendly theme,
and the creator was able to make the necessary tweaks to get our shop looking just the way we wanted, thanks Richard!

(Ema - shopshop.co.nz)

Michael John Art

Richard and the team at Underground Media went Above and Beyond to provide me a Shopify site that was well Customized to my needs. I was blown away by the attention give to me, almost daily, as I went through the process of getting my site up. They made me feel like I was their sole priority!
All of their themes are amazing, and have made my product look awesome! Thanks!


It was a pleasure to work with an such an honest provider, Thanks for everything


Very easy to work with, quick response time, and design changes made exactly as requested. Will definitely work with Underground Media again, and would recommend them to anyone needing assistance!


Working with Underground Media has been a very positive experience, swift communication, good work for an honest price. It's hard to find honest people on the web that won't try to scam you these days. They estimated a price for the work that had to be done, but in the end the final price came way down. You pay for the actual work done and no 'fantasy' numbers. Highly recommended!


Responded to my emails very quickly and fixed the problem in less than 5 minutes.


Richard went above and beyond our expectations! He understood the vision that we had in mind and was able to guide us throughout the development process, as this was our first time operating an online store. He was extremely quick to respond, even to last minute requests. We hope to continue working with Richard as our store grows and our needs evolve. He was an absolute pleasure to work with!

Holly Handrick

Working with Richard was wonderful experience. He facilitated our migration over to the Shopify platform from another provider. This was performed seamlessly. We continue to use Underground Media for Seo as well some graphic work. He has a visual sensibility that's on the ball and he gets work done with a minimum of fuss.
We would recommend Undergound Media without hesitation.

BMA Modified - LA's Custom and Organic Plugs

Richard is one of the most stand up and pragmatic developer/designer I have worked with. He is attentive to your needs and a pro in his fields. I would certainly recommend his work and would hire again.

Foxx Foe

Great Service! quick response to our emails & quick service to fix our requested changes.


Richard is amazing. Beyond the call of duty helpful and I am so happy to be using his theme. I would reccommend working with UndergroundMedia to anyone.

Noa Noa Henley

We are over the moon with the services Underground Media have provided and the continuous assistance they still give us!

They understood from the off set the overall style and design we wanted to achieve and the final result has surpassed all our expectations.

Lotus Premium Denim

Richard was a true JOY to work with! I was panicking over launching my website in just a few days. I explained to him exactly what was missing, and he delivered these features to me, exactly how I wanted it, and was so efficient in timing & delivery! I am sure to go back to him when I need more custom development on our website!



Since the first talk, Richard was very fast responding and professional. We are very happy with the work, he has done for us.

Hire me for...

  • Design
  • Setup