TheGenieLab LLC

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  • Shopify Expert since 03/2013
  • Projects starting at $100


About TheGenieLab LLC

We design and build web sites, b2b systems, apps, tools and online stores for businesses. We have offices in the UK and Miami, US.

Our clients range from retail shops and to international corporations. We like to work with retailers who want to move their store on to the next level, increasing sales, better user design and streamline internal processes.

We also build Shopify apps and develop custom integrations.

Clients we've worked with:

Silly Farms, Emily Banks:

TheGenieLab team are the best developers I have worked with across any platform. Our project had a high level of complexity, short time period, and involved many different plug in applications. Without TheGenieLab team, putting this all together would have been impossible.

40 Testimonials


The team at TheGenieLab were excellent listeners. I had unique requirements for my store, and they made sure they understood exactly what I needed in order to be successful. Michael promised status reports and check-ins during the process, and as we reviewed their progress, we tweaked a few more things. What was impressive to me was that they welcomed additional check-ins during the development phase to make sure they were on track and that my needs were being met.

What was finally delivered was exactly what I envisioned and laid out in my various requirement discussions with them, and to say I’m pleased would be an understatement.

As I was searching for the right developer, I realized that a custom solution, not merely adding pre-built apps into my store, was what I needed. Their pricing was competitive and realistic. For me, “custom” was the way to go.

Since they finished the work, I’ve had a couple of small requests or tweaks that they handled quickly without additional charge.

While I was initially intimidated by the whole prospect of finding an expert developer, I’m happy to say that the team at TheGenieLab helped me navigate this venture in a beautifully smooth manner.

By Lilla

They have been very helpful and knowledgeable through out the process.

Freedom Filters

I spoke to Michael and contracted with the GenieLab LLC to add functionality to my website to allow my customers to have an easier time of checking out. They have a very good working knowledge of both Shopify and the apps that were being used to facilitate my website. I feel they have done an excellent job in coding and developing and would highly recommend them.

Mobility Cell

Bring your custom projects, large and small! Whatever it is, the Genie Lab will bring it to life. These guys are brilliant, professional, and are ready to help take your business to the next level! Special thanks to Umair and Mike.

Reborn Rubber

The guys at Genie lab were great. They took the time to understand my needs and craft a plan to achieve them. Fantastic Shopify knowledge and easy to work with. Highly recommended.

Cosi Tabellini UK

TheGenieLab were a pleasure to work with. They understood my requirements fully, implemented them perfectly and promptly within a tight timescale. I'm a very satisfied client!


For almost 7 years I had an idea for my store that was denied me by some developers who said it would be too expensive or even impossible. I was almost believing in it when I got in touch with Michael from TheGenieLab. From the beginning, he and his team were committed to making my idea work. They adjusted their estimate to my budget, understood my needs, and developed an incredible app for my store. The app is perfect, fluid, mobile responsive and exactly what I had in mind. They have very patient and intelligent people in TheGenieLab. Every adjustment I asked during the process was executed promptly and without any mistakes. It was a pleasure to work with them and I am very happy that they made my app a reality. I was very lucky to meet Michael and TheGenieLab team. I hope to work with them again in the future.


We truly enjoyed working with Michael. He is very knowledgeable about Shopify. He listened to all of our ideas and concerns, and was able to answer all of our many, many (many!) questions. He really put us at ease with his patience and expertise. The site turned out beautifully, and the transition from our old site to our new site was seamless. We would absolutely recommend the services of Michael and The Genie Lab, and will be keeping their contact information close-at-hand for any web design projects we have in the future!

Woodpark Jewelry

I requested the creation of a Facebook Page for my company, Michael from The Genie Lab responded quickly to my request from Shopify-Experts. The work was done quickly and efficiently. Communications with Michael was always easy. Questions and concerns were addressed quickly. I would recommend his services.

Naked Baby Eco Boutique

We contracted the services of TheGenieLab LLC to do some modifications to our store last year. The were very prompt in their communication and in completing the task for us. Upon completion, we needed some further tweaking and troubleshooting, and Michael was more than happy to get to the bottom of it and provide is with quick resolution. Very easy to work with.

I'm very happy with the work they've done and would not hesitate to work with them again.

Silly Farm Supplies

Michael and TheGenieLab team are the best developers I have worked with across any platform. Our project had a high level of complexity, short time period, and involved many different plug in applications. Without TheGenieLab team, putting this all together would have been impossible. They were able to recognize potential conflicts before they happened and brought them to my attention along with a proposed solution which kept things running smoothly and built our trust with them. They have extreme knowledge and understanding of not only shopify, but all the nitty gritty things that go on the background as well. On top of patience, diligent work, and reputable services- they were SUCH a pleasure to work with. When reaching out to other app developers to resolve issues, it becomes even more apparent how much of a difference it makes to work with GenieLab developers who's main goal is the customers satisfaction. If you are shopping around for a shopify pro to get the job done, your search ends here- these are your guys!


TheGenieLab executed to the requirements with precision all the while delivering a high performance site with great merchandising qualities. The site covers features using a custom theme and a Shopify App to manage clients for B2B. Mike is a pleasure to work with, and will get things done. SiccupsUK will continue to seek their services going forward.

YV Clothing

Great group to work with

Pink Hazel

Michael from TheGenieLab LLC responded very quickly to my request from Shopify-experts. It was very easy to communicate with him and he ensured that the changes I wanted to integrate on my website were carried out very fast and exactly as I wanted. I highly recommend his help and will definitely contact him again should I require any more assistance.

Thank you again, Anette

Movement Food

TheGenieLab are outstanding!! Michael who managed our project did a great job and made sure everything was perfect, I have never had such a positive experience with a development team before! Will be using TGL moving forward for every project!

C A R L O . C A R L O

Great service and understanding, very easy to work with!

Flor de Piel Swimwear

I love that they are very patient and can take you step by step through all your needs, very professional, they have a wonderful service and they a have a fabulous approach when you communicate with them.


AWESOME work! Thanks


I worked with Michael from TheGenieLab and we plan to stay with him for many web edits to come! He is fast, has great attention to detail, and maintains communication all throughout the process. I really appreciate how he gives optimization suggestions because he's the expert! Rate him a 10/10.

Equine Elixirs

Mike was very knowledgeable about shopify and the various apps. He always responded in a timely manner to emails and was a pleasure to work with.

Laguna Swimwear

Very good support!

Since I decided to change my site that was already ready for an OpenSource, I looked for shopify supports and found GenieLab.
I'm working with Developer Michael, who is very helpful and competent. He did everything so quickly and with commitment that I was very surprised.
He always does his best to help me even though I do not have mastery of the American language, they are so adept that they can understand everything I want in the exact context.

Without counting on the value and integrity of the company, because my developer does not try to get involved in the processes taking advantage of me as a client.

I am sure I will point out the company and I will continue to work with them as long as I can.

Many thanks to GL staff.

SMS Sportfish Outfitters

Michael from Genielab was easy to work with and responsive. The were able to accomplish our goals on time and cooperative with making final edits.

DS Laboratories

Solved our problem quickly and at a very competitive hourly rate. Does not have minimum hour blocks of support so if the problem is very brief, you're not going to get charged for 4 hours and use only 30 minutes of it.

Seem to know Shopify and its themes extremely well.

Very easy to work with; highly recommeded!

Laura Ashley Greece

Great Support,

Helped me with everything we asked for and really good in communication. Also when we asked for a change in our implementation, they had no problem to help us even if they had to do a part of it from scratch.

Definitely a recommendation.


TheGenieLab is a professionnal team of talented people.
They understand my vision and make it better for my website, with a lot of attention and availability.
Very happy with my collaboration with them ,
Thank you The Genie Lab

Anthony's Ladies Apparel

We have done several projects with the Genie Lab now and always have a great experience. They took over with us after we had a very difficult time with other developers telling us that things we wanted couldn't be done. Since we started working with the Genie Lab, they haven't told us once that something we wanted couldn't be done. They saved our first site from itself and now we have developed a new site with them and we are very happy with it. Despite being 5-6 time zones apart they are always responsive and helpful and we would recommend them to anyone!

Orange World

Our business has been working with Shopify since September of last year and it's been a wonderful learning experience. We have been working with Michael Tarr and he has been a great help with everything we need. We have been learning so much from him and how to better our business online. He has always taken the time out of his busy schedule to help us when we need. What a great guy to work with.


The team at The Genie Lab is great to work with and they always communicate extremely well. It is very important that your web development team can visualize what you are trying to convey with your site and they definitely make sure that they understand what you are trying to say. I wouldn't hesitate to use them again for a new build or for other projects/updates to my site!

American Car Craft

The Genie Lab offers a very affordable way to get high quality, complex ecommerce websites up and operational on the Shopify platform. They continuously go above and beyond and help us shape the site into what we need it to be. We consider ourselves very lucky to have found them and invite anyone switching platforms to go with The Genie Lab team.


TheGenieLab helped transform our site. We had a old run down website and new we have a new fresh look that is also mobile friendly. Fast delivery and great communication.

Brunetti Valve Amplifiers Uk

These guys were really good. Got the job done fast with a high standard of quality!

UKW Distribution

We really enjoyed working with the guys at TheGenieLab. They work hard and fast. We needed something quick to deal with a new business channel. They got it done on time and within budget.

Camden Miniature Steam Services

We wanted to move our website away from our old platform on to Shopify. The guys at Genie helped us port over our products and installed the existing design so that our customers didn't see the change.

Very organised and quick delivery.


We designed our own website in Shopify to show how good we are :)

GTO Engineering

From meeting TheGenieLab to delivery we have nothing but good things to say. Going through their design process was a great experience in understanding who our brand was and what we wanted to achieve. They are always there on the other end of the phone giving great support. Highly recommend.


We have been working with TheGenieLab for over a year now on bring our brand to different countries. We can not fault their support. They have held our hand the whole time working with us. Even come to Iceland to visit us a few times.

Bike Science

These guys were amazing! Great design at an affordable rate. They helped setup, design and got me launched.


Great design, happy overall but communication lacking occasionally.

Dick's Climbing

A good design eye and quickly made the changes I requested.

Charlotte Express Packaging

Dan and his team are always willing to help out and we have had a great experience with them during some difficult times recently. Highly recommended!

Hire me for...

  • Design
  • Development
  • Setup