Stead Lane

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  • Shopify Expert since 07/2013
  • Projects starting at $5,000


About Stead Lane

Pull, don’t push.

Sounds strange doesn’t it, but it’s the secret to our success. It’s why we’ve worked with leading global brands such as SurfStitch (ASX:SRF),HiSmile, Morlife, Stab Magazine, Griffith University, City of Gold Coast, Study Gold Coast, Navitas (ASX:NVT) and Peterpans Adventure Travel. We let our work speak for itself.

Stead Lane is about innovation, finding new ways to present your products & information. We consistently buck the current trends to give something fresh to the knowing customers who are waiting. We have made a name for ourselves from understanding what drives consumer action and consistently delivering effective solutions to clients.

We understand the intricacy of branding, creative campaigns and how to round them out with best-in-class web development and digital strategy. But we aren’t just about the fluff, but a real blend of technology, creative and measurable ROI.

We find unique solutions and deliver results for brand’s individual needs with our capabilities:

- Web Development
- UX & UI Design
- Integrations
- Custom Theme Development
- Shopify App Development
- Social Media Engagement
- Digital advertising strategy, implementation and optimisation
- Content Writing & Strategy
- Brand Positioning & Strategy
- Conversion Rate Optimisation + A/B Testing
- Marketing Automation
- Retail Strategy

When you become a client, you become a partner and our team becomes your team. Over a long term relationship we can work with you consistently on the hundreds of possibilities to improve your website. As technology develops we’ll make sure you’re at the cutting edge and not missing out on sales.

20 Testimonials

Jolyn Clothing Company - AUS

Flynn and his team at Stead Lane are great to work with. Really easy to communicate with and not only do they do a great job but they get it done quickly. Would highly recommend them

Muscle Nation

Patterning with Steadlane was one of the best decisions we have made. Not only did they get our new website launched onto Shopify within weeks but they also made it very aesthetically pleasing and user friendly for the consumer. They have been there to help us at all steps a long the way as we continue to update the website and ad new features. They are very responsive to our suggestions but have also made a lot of positive suggestions themselves which will help enhance our website.

Moana Bikini

Steadlane were contracted to help us, primarily, develop the front-end of our website to provide a better and more efficient experience for our customers. They have 100% succeed in this task.

Not only that, but along the way, they have provided excellent knowledge of the Shopify Plus platform, and have helped to ensure that both our customer-facing and internal-systems are up to industry-best practice and beyond. Design and development have both been top-notch and created an online presence above and beyond our previous website/s.

Steadlane have shown great understanding of our industry and customers, as well as bringing in knowledge from other industries to compliment our growth.

Steadlane have definitely been the outside-influence we needed to continue to push Moana Bikini in a positive and fruitful direction and we're excited to tackle more projects with them in the near future.

Voice Recognition Australia

I've been operating an e-commerce site for approximately 17 years. In that time I've dealt with approximately nine different developments in different countries including Australia, India, Philipines and US.
Recently we shifted from Magento to Shopify. I found SteadLane after a thorough search. Conveniently they were located near me in Queensland. So I was fortunate enough to be able to meet some of the team and found them very professional. This gave me the confidence to go ahead with their services. The project was managed expertly and communication was very good. They are also very responsive to minor issues that always pop up during the development process. And they have provided excellent warranty support. This has been the best value of any website development process that I've engaged in. It wasn't the cheapest but Steadlane certainly provided the best "bang for buck." I thoroughly recommend SteadLane and will likely use the services again in the future.


The team at SteadLane are very knowledgeable and have been a great help with the creation and implementation of fantastic features, design aspects and UX improvements for our website.

Tolman Self Care

Stead Lane spent the time to really understand our needs and vision for our new store. They brought great creative flair to the brand and site re-design and were very accomodating throughout the project as the inevitable 'required tweaks' came up. Will continue to utilise Stead Lane's services.


It was great working with the team at Steadlane. Great communicators and always get the job done. Very easy to get your vision into a reality. Would definitely recommend their services to everyone.

Jam Berry New Zealand

I signed up for Shopify & wrongly thought I could do this myself. Brendan, Adam & their team at Steadlane were brilliant and timely in designing the sites for and Any small issues or questions were resolved without drama and they get back to you quickly.


Stead Lane have helped us grow and migrate from a different platform to Shopify, and have taught us the ropes and helped with strategies to increase our online sales. Since partnering with Stead Lane and switching to Shopify, traffic has increased, conversions have significantly improved and our sales have skyrocketed.

They are experts in web development, growth strategies and optimising website performance to make more money.

ABI Bathroom and Interiors

Stead lane completed the work for us as promised and continue to offer us support on any matter needed, very happy with the outcome


The team at Stead Lane were very helpful and accomodating with all of my website set up needs. They were efficient, professional and easy to work with. I highly recommend Flynn and his team!


Stead Lane have been assisting us for well over 12 months in developing our online store from scratch. With little to no experience in e-commerce prior to this venture we truly appreciated their expertise, not to mention patience handling delays on our end.

Flynn, Brendan and the team have been wonderful in showing us the ropes and guiding us in the set up process.


Always great working with Stead Lane on our website. They are great people and genuinely care about our brand and the services they provide. Any projects or issues are always handled quickly & professionally.

GROWN Wood Sunglasses

We were impressed that Stead Lane devoted their entire team to our website upgrade project! They really listened to what we wanted as an outcome and spent a lot of time planning and working out the best strategies for the design. If some things we had planned would not work, they came up with a solution that was even better! We are very happy that we chose to work with them!

Art x Youth

Steadlane did a fantastic job of establishing our website ( and helping us become experts in managing it. In an industry predominantly built on customer inertia it is refreshing to deal with human beings genuinely interested in helping you achieve your goals. I highly recommend them to anyone.


Stead Lane took our website out of the dinosaur age and brought us into the modern error with an easy to use new website. This has made our customers happier and our staff. The Stead Lane team have been helpful and patient ensuring we have a complete understanding of our website. I look forward to working with Stead Lane more over the next 12 months to help build our business even more.


Stead Lane assisted our team to create an online store that is used internally for our brand stores. Each store has a unique login and they can then view and purchase promotional goods specific for their brand. The project was launched within two weeks, looks professional and has saved us a lot of time. Great result and experience working with the guys at Stead Lane.

Wide Span Sheds

Stead Lane were fantastic in rolling out our online store They took the time to really understand our business needs and what we wanted from our new store. The team assisted in simplifying our fairly complicated product customisation options, suggesting the most appropriate apps to integrate. Stead Lane were also a great help in training our internal team in how to setup products and using the other aspects of the site.

We now have a really simple to use online store that is getting some great feedback from our customers. Sales have also started to take off!

Chief Products

The team at Stead Lane are a great example of what a web development team should be. Easy to work with, excellent communication and a team of experts that really know how to get things done quickly and (most important to me) with the very best quality. Highly recommended.


The guys at Stead Lane are excellent and I have used them for several different projects. They are a well rounded creative team that all bring something different to the table. They are divergent thinkers when needed and will be honest about your plans to ensure the best possible design is made, and that you meet your end goals.

Take a look, their portfolio is also pretty damn impressive for the industry!

Hire us for...

  • Design
  • Development
  • Marketing
  • Setup