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  • Shopify Expert since 04/2014
  • Projects starting at $7,500


About Softlimit

SOFTLIMIT is a collaborative design and development studio based in New York City with over 14+ years of experience in Web Design, Consulting and Development. We work with our clients to create beautiful and effective Shopify themes from scratch with an eye towards usability, growth and sales.

• Design Consultation Detailing Goals & Requirements
• Retina Ready and Responsive Custom Shopify Theme Design and Build
• Shopify & Shopify PLUS Setup
• Theme Customization
• App Setup and Installation
• Post Launch Support
• Help with General Shopify Usability Issues
• Multi-National and Multi-Language site setup and support (see as an example)
• Video Backgrounds
• Facebook Pixel Setup and Implementation
• UTM Tracking
• Advanced Mailchimp Setup (Automations, Segments, Specialized Referrer Merge Tags)
• Google Trusted Store Implementation (Shopify PLUS)

Get in touch! All enquiries welcome.

16 Testimonials

Distil Union

Ben and the team at Softlimit were super responsive when I reached out to them with a very random request. They were easily able to understand what our site needed, and completed the work quickly and thoroughly. Such a relief and a delight! I'll definitely reach out to them with future Shopify site fixes and updates. A+ :)

Canal Plastics Center

Ben and Softlimit have been amazing to work with! As a business based around detailed custom-made products, it was no easy task to build a site that could fit our needs. Ben and his team rose to the challenge and created a beautiful and functional design that has received tons of positive feedback from our customers. They pushed the platform to the limit and were able to do things that we thought weren't possible on Shopify. He has always been highly responsive and professional. We are very happy with Softlimit and would highly recommend them for Shopify design services.

La More Design

Before we decided to work with Ben (Softlimit), we contacted more than 20 different companies/experts, but could not find the perfect match for our need. We are so glad that we chose Ben and it has been truly pleasure working with Ben and his team.

Ben is extremely knowledgeable about shopify and quick in email responses. He discovers issues and resolves the problems without us asking him and guides us in the right direction and offers options that are exactly what we are looking for.

Now the site is launched and we’ve decided to retain Ben and his team as our development partner. With his professional work and help, we know we are in good hands!

Studio Four NYC

Working with Ben and the Soft Limit team has been an absolute pleasure. They prompt to respond and extremely knowledgeable about shopify. Ben completely re-designed to be both beautiful and functional with many customized details that were tailored to our needs. We will continue to work with Ben to grow our online business, we highly recommend working with Ben!


Quick turn around. Job done perfectly


They do excellent work. Very responsive. Very professional.

Aurora Beauty

It was an absolute pleasure working with Ben at Softlimit. From the quick email responses to the high quality of the work done. We highly recommend Softlimit for your design changes needs!

NūSleep Bedding

Ben's initial meeting with us was very intricate as he went over different websites he had created as well as the different capabilities he could provide to us. His quote was detailed and clear.

After signing on with Ben, he presented us a very straightforward timeline and a data portal through Mavenlink which made it extremely easy to collaborate on ideas and different aspects of the project. On my end, our management team had a lot of back and forth about the website, as we were never truly sure what we wanted to begin with. Ben was completely accommodating through this process, presenting a few different wireframe variations and being very exact about the changes he made.

For design, he took our vague concept and translated it into a beautiful website, even working with our photographer to make sure the style matched. For functionality, he managed each detail with precision to ensure that everything worked as it should and exactly as we wanted it to.

Even to this moment, weeks after completion, Ben continues to be incredibly responsive to emails with any questions our team has. Overall, we couldn't ask for a better experience.

Retromarine New York

I would recommend Ben and his team in a heartbeat, they have been a pleasure to work with. Very responsive from the second I reached out to them, it was fairly simple to explain what changes I wanted and they had great solutions. The quote was straight forward and fair and they stayed within the boundaries of what was agreed in terms of timeline and budget. Communication was quick and easy at all times. A big thanks to Ben and his team from retromarine new york!

Beckett Simonon

Extremely happy with the results. Very professional, fast and super easy to work with. 100% recommended.

Ben was always clear, helpful and ready to help when I email him with a lot of questions!


Ben is fast, responsible, put customers' needs first.

Marcy Butler Designs

Thanks to SoftLimit, my website is the one part of my business I don't ever worry about! The team at SoftLimit listens thoughtfully to my design and functionality preferences, and anticipates features I would have never imagined but absolutely love and appreciate. The resulting site is well beyond what I had imagined, represents my brand beautifully, and remains the only business expenditure that came in on time, on budget, and well beyond expectations. The team is exceptionally professional and responsive, maintain a terrific attention to detail, and the Shopify platform clearly comes naturally to them.

Since launching our site I have received countless compliments on its navigation and design, and I never worry about its functionality; if something comes up, SoftLimit either already knows and is working on it, or takes care of it right away! They've been a highly trusted member of my business team since the beginning, advising me on everything from achieving higher conversions to emerging design and e-commerce trends, as well as training me to update the site on my own. It's been a pleasure woking with and learning from them - I wouldn't dream of working with anyone else!


Amazing service and developers they where really able to think outside the box to achieve our desired UI there code was clean and well thought out and easily maintainable.
They where also very punctual and attentive of our deadlines.

Julie Vos

Soft Limit has been awesome! From big projects to the small details they get everything working and in a timely manner. Working with developers can be really, really difficult. Working with Ben and his team has been the opposite. He finds issues without us having to point them out and fixes them super quickly. They're a team of real problem solvers-- who appear to enjoy solving the problem. Love these guys!

nuBest salon

Softlimit's services and design are amazing! So glad we connected! Our website is running at full speed!

Hire me for...

  • Design
  • Development
  • Setup