Based in Northern California, we’ve been engrossed in the e-commerce world for over 19 years. We have a philosophy that the best way to understand something is to experience it for yourself. That’s why all of us here at SKU own and operate our own Shopify e-commerce stores. It allows us to test theories and surface in-depth data about consumer habits that only a store owner could. These insights combined with our years of experience provides us an intimate understanding of businesses from all angles.