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  • Shopify Expert since 09/2012
  • Projects starting at $5,000


About Pointer

Our team specializes in building stunning commerce experiences, and we do it exceptionally well. We are a design first company that doesn’t deal in mediocrity. You can trust that we know what we’re doing and that our team is as dedicated to your project as you are. At Pointer, you will receive a full service experience.

As long time Shopify Partners, and exclusive Shopify Plus Experts, we can navigate the platform in our sleep. This means no matter how large a project you throw at us, we’ll make it happen. Whether you’re migrating from another platform or starting from scratch, you can trust our team to bring your ideas to life.

Our office is located in the heart of Ottawa’s Byward Market, just a few minutes away from Shopify HQ, a place we frequent all too often.

• Brand Development
• User Interface (UI) Design
• Optimized Site Maps & Wireframing

• Theme (Liquid) Development
• Custom Application Development
• API Creation/Installation

Setup & Installation
• Shopify Plus Integrations
• Platform Migration
• Product Curation
• Training & OnBoarding

120 Testimonials


We had an excellent experience with Pointer in developing our website. We required a partner that had excellent design chops, but also strong technical skills as our website includes a product customization engine that drives the order process. Together with Pointer we were able to re-envision the process and the work flow that our customers take to discover our products, then customize them with their photos and get them into the cart. The result is a beautiful and stable website. The Pointer team were responsive throughout the design and development process and were eager to deliver something that everyone involved would be proud of.


The entire team at Pointer was great to work with! We migrated from a platform built in-house, so we had very specific technical requirements, many of which didn't fit well into Shopify's system. Pointer has a deep understanding of the Shopify platform and helped us think differently about many of our requirements to leverage existing functionality as well as develop creative solutions to some of our most complex challenges.

My only complaint is that Pointer didn't stick to its timeline, but the project stayed within budget and the quality of the finished product is excellent.

Better yet, Pointer has continued to provide excellent support, even after all payments were made and the support period ended. I really appreciate a company that takes that kind of pride in its work, and I highly recommend you consider Pointer for your Shopify project.

Pasquini Coffee Company

We loved our experience with Pointer Creative. Our previous website was in desperate need of an update to keep up with our growing online needs. After a long redesign process with our previous web developer, our plans fell through when they could not deliver the updates we needed: clean design, mobile friendly, user-friendly shopping cart experience and products that can easily be posted and removed for limited-run items. Pointer delivered and more! They were extremely helpful, organized and diligent in delivering a website that was beyond what we were anticipating. Additionally, the team was extremely flexible as we already had our branding redesigned by our own in-house graphic designer. They worked with our design and helped us stay true to our branding. Thank you to Mack, David and the rest of the team!

Modus Nutrition

Pointer did a good job choosing the design and aesthetic of our Modus protein powder and getting the product out there. Overall, the design aesthetics they’ve created for our sites have received positive feedback. We’ve made considerable progress from where we were before and we’re happy with that progress

Our website has to be trustworthy, and we depend on its aesthetic and design to convey that our products are legitimate. Marketing our protein powder, Modus was even more of a design challenge because it is a lifestyle brand.


Pointer conducted a full redesign. We’d had some hard-coded issues with our existing site in Shopify, and had just switched over to Shopify Plus. Having experienced success with our brand messaging, they didn’t force a certain design layout on us. An even interchange helped us innovatively re-structure our existing assets. They sought honest inquiry about what we wanted, and offered useful opinions that drew on their extensive e-commerce experience.

We went from a 3% conversion rate to upwards of about 6%, and several of the other tools they've built haven’t even been plugged in yet. We've doubled our conversion rate just through the website redesign, and will hopefully improve that metric when all their work is live.

Having developed several websites, I don't think it gets any better than Pointer from a communication and deliverables standpoint. Their response times were great, and communication was strong and consistent.


Pointer’s design capability is one of their most noteworthy qualities. Ryan [Director of Design, Pointer] was really amazing, and he basically redesigned the site three times to make it better. Now, the site is quite strong. They didn’t have a lot to work with for creating our site; we provided them with the bottle, label, and look of the product, but they designed all the other aesthetics for the site from scratch. Their work has actually informed our design language for other products. We also had them help us integrate wholesale functionality into the website.

Cali White

Very satisfied with the outcome and the service I received from Mack the project manager. Our company operates separate Shopify stores in 6 countries. We had pointer build a custom theme that would easily be syndicated to all stores in different languages. After using the new theme on 4 of the Shopify stores so far we have seen a 1-2% increase in conversion rate across the board. Our new theme should pay for itself over the next few months. Plus our branding looks much better! Thanks, Mac and Pointer for all your help.

Feel Beauty

We hired Pointer after a procurement process shortlisted them alongside 3 other agencies. Pointer was great. We had a very tight timeline of 8 weeks to do our store, and they nailed it. The store was completed on time and we are very happy with the results. They were great to work with, and we would definitely recommend them!

D&S Industrial Fasteners

When my company decided to add e-commerce to our sales mix, we approached several Shopify developers with the goal of launching a massive online store that looked and performed better than any of our competitors. Only Pointer Creative was able to come back with a plan that matched our ambitions and our budget. They understood, and in many ways expanded upon, our vision with a design that far exceeded our expectations. We can say with confidence that our new website is superior to other stores in our vertical.

I have worked with many web developers on many projects over the years, from independent freelancers to large, multinational agencies, and none of those relationships were as frictionless as what I experienced with Pointer Creative. They were friendly, professional, and efficient. They were consistently frank and open about our options, but were always committed to finding ways for us to achieve our goals for our store's design. Most importantly, they always delivered on their timelines and were an invaluable resource as we learned the Shopify platform. I highly recommend Pointer Creative and hope to work with them again.


Pointer Creative led the design and development of our rebooted New York Times Store from conception to launch, working with a large team of NYT stakeholders. As members of the Shopify Experts program, the team was able to provide in-depth guidance on Shopify features and apps that helped us achieve our complex development goals, and they were also able to work very closely with our Shopify account manager given their close relationship with the company. Pointer provided a fully transparent price up front and managed all development work within budget and well within our timeline. We were very happy with the results of this engagement.


Great experience with Pointer Creative. Design and development were top notch and the new site launched without a hitch. Would definitely recommend for Shopify projects of any size.


Our experience with Pointer Creative has been second to none. Mack, Chris, Cory and the team have built a handful of custom apps for our sites and we have not had a single issue since deployment. We were referred to Pointer by a trusted colleague and we're confident enough with Pointer's work to pass their name along to our friends in the industry.

From our initial discovery call to the launch of a new app/product, the process was smooth and painless. We look forward to challenging the Pointer Creative team with more projects in the future.

The Loop Locker

We hired Pointer Creative to design and build a custom, subscription-based Shopify store for us. While it was a pretty complex list of requirements, the team delivered and the result is a stunning online experience that is already changing the way we do business.

Ryan Gruss
CEO - The Loop Loft

Pendleton Canada

We hired Pointer Creative to help us launch the Pendleton brand in Canada and we are really happy with the end result. Pendleton has a rich history in the US market, and we wanted to convey the story and feel of this luxury brand in a visually creative way. Pointer Creative offered us a collaborative approach to this project where our internal design team was able to work closely with their project team to launch the website on a tight deadline.


Overall good experience with Pointer Creative. Responsive team that listens to input and requests with a diligent ear. Did a great job of creating a user friendly platform on both desktop and mobile for our company, and they have given us fresh new look to our custom shops, we feel this will translate into an enhanced user experience for our customers.

I would recommend this team, they achieved all our expectations and we will definitely be working with them again in future projects.

Ricky Walton
My Custom Sports Chair

TD Place Team Shop

We approached Pointer Creative with a difficult task, to build three unique team shops using one Shopify Plus account. They were able to engineer a seamless solution, as well as integrate our Salesforce ERP needs. Their team turned the project around quickly, and on budget. I would highly recommend Pointer to anyone looking for an organized group of experts who can collaborate on projects that require creative solutions on the front and back-end.

Adrian Sciarra, VP
Ottawa Sports and Entertainment Group

Rockin Green

We are thrilled with the new Rocking Green website. The Pointer Creative team knew how to deliver exactly what we envisioned while constantly providing guidance and alternatives for a better shopping experience for our customers. They were extremely professional and we plan to work with them again to launch a Canadian version of the site.

KP Elements

These guys are extremely knowledgeable about the Shopify platform and we could not be happier with our site. They provided valuable input throughout the entire process.

Coral Safe

The professional attitude and expertise from Laura and the rest of the team impressed me on every every level. They were quick to respond to any questions or issues that we had and many times went above and beyond to provide a complete solution. We could not have asked for a better partner to get our shop running


Pointer built an incredible site for Mexitan. Their attention to detail is exceptional and they created an outstanding mobile experience for our shop. They were fast, and great to work with. Sean was in touch often and kept the project on schedule. Cory went above and beyond and built out theme settings so we could control every aspect of our site.

Nurture My Body

We are so happy with our Shopify site. Chris and Laura were amazing to work with. We had some bad experiences with other contractors in the past with communication and Pointer provided regular updates throughout the project. Highly recommend working with them! The designs were beautiful and mobile optimized as well. Two thumbs up.

Millie's Pierogi

We hired the Pointer team to build a brand new site for us from scratch and WOW did they deliver!

They laid out every step as we went along and gave plenty of time to ask questions or to revise something along the way. We had a lot of customization we needed done and they came up with some brilliant ways to implement them. Communication was quick and informative. Hope to work with them again in the future as we expand!

Motion RC

The complexity and scope of our project required a robust e-commerce platform and a world-class technical design firm. Shopify Plus and Pointer Creative were the perfect combination.

Greystone Books Ltd.

The team at Pointer Creative were fantastic partners from day one in building our new web site. From navigating the world of Shopify to designing and building the site itself, they were incredibly helpful every step of the way. Everyone was patient with our questions, decisions, and reversals of decisions. They were able to understand the unique needs of the publishing industry and managed to solve every issue we raised, even creating an app that now works seamlessly to populate our web site from our database, saving us hours of data duplication. Pointer Creative was a pleasure to work with and I highly recommend them.

Eagle Optics

WOW!! What other word can I use? Eagle Optics prides itself on delivering excellent customer service, and obviously so does Pointer Creative. From the time we first talked to the delivery was under 4 weeks for a full website design. This was only accomplished by knowledgeable, diligent work from Pointer Creative. What an enjoyable experience that we have already begun seeing dividends on. Thank you!!! Rhonda Ullsperger IT Director

Wild Leaf Active Teas

Chris and his team were nothing short of fantastic. They were easy to work with, reasonable and accommodating. The team took the time to understand our brand personality and created a beautiful shopify website that embodies the brand personality to a tee. I really appreciated the direct communication that came from the leaders of the project. It was very clear what was expected from me and what was expected from them with all deadlines upheld. In addition, Pointer has continued to show their professionalism and commitment to helping my new start up company become successful by offering continued Shopify and web support as I learn the new platforms. I would highly recommend Pointer Creative to anyone looking to build or update their shopify website. I could not be happier.

RBX Active Live Life Active at rbxactive.com

Prior to Pointer, we were on Spree Commerce and our site was a complete mess. Customers couldn't checkout and getting products listed was nearly impossible. Mack and the Pointer Creative team did a great job building a custom Shopify template on time and within budget, which was beyond important. They even helped us integrate with Channel Advisor, which is not as easy as it seemed. They were available, patient and helpful throughout the process. They were willing to work with us to get everything we needed to get done, done. We're extremely happy that we found them and look forward to working with them on phases 2 & 3!!!

Doc Artisan

We are blown away with how clean and functional our new site is. The combination of video, killer photos, and simple layout, definitely make this new site a game changer - The first day of our new site we witnessed our average sales double! The average visitors were the same but the engagement and conversions were way above norm. This gives testament to the wow and sell factor that the new website is giving us. I could not be happier with Pointer and their positive attitude and willingness to make the site perfect. We are very much looking forward to working with Pointer again! Last thought - you get what you pay for. These guys are not cheap so don't consider them if you are not willing to invest in your online business.

Clever Spaces

They are the best! We had them redesign our website and it turned out beyond our expectations great. The process went very smoothly and quickly and we couldn't be happier with the result. Everyone we worked with was very friendly and always quick to respond with helpful and detailed information. We truly have only good things to say and will be highly recommending Pointer Creative whenever asked.


I consult in ecommerce marketing for various brands in NYC and I know the struggles of dealing with web developers. I've honestly never found a team that I truly enjoyed working with; that is, until I found Pointer Creative. This team is professional, diligent, and they pay an incredibly close attention to detail. Above all, they have a design sensibility when coding, which is really hard to find in a web development team. If you want a gorgeous, responsive, and modern site with the latest best practices incorporated, highly consider Pointer Creative. Plus, the team's really nice and easy to talk to. Don't let the fact that they may not be based where you are get in the way of considering them. Regardless of where you are, they make it feel like they're your true business partners from beginning to end. I didn't even meet them in person, but got the ecommerce site our business needed. If I could give these guys 6 stars, I would.

Pen's Prints

The team at Pointer Creative is outstanding! We were impressed from start to finish.

The collaboration was fun and every step was easy to understand. We received clear direction and a detailed work timeline. Pointer Creative made every deadline, and exceeded our expectations with the work completed.

While we had our ideas for what we wanted our site to accomplish, Pointer Creative went the extra mile and really brought it to life above and beyond what we could have ever imagined. I would recommend them to anyone looking to build their site!

Founder - Pen's Prints

Lift Cyclewear

The boys at Pointer Creative knocked it out of the park! I had some challenging requirements that fly directly in the face of the Shopify platform, but they were able to rally and deliver a stunning experience for our store front! I’d recommend them to anyone in search of a qualified, professional team of developers.

We The Skiers

Pointer did great job on my site, they were very quick to respond to my emails and kept on schedule faster than I could. What really impressed me was the level of communication that Sean had with me during the process. He was always being proactive and offering suggestions that were far better than mine. I would recommend them to anyone and I will use them again!


We needed Pointer Creative to design a brand microsite to showcase our newly launched line, Hypnotik. The purpose of the site was more brand imaging and a lookbook compared to our e-commerce store (which they already did an excellent job re-designing earlier in the year) and they nailed it from start to finish in a short time frame. I'm always impressed with the concepts Pointer is able to come up with with very limited direction. We will continue to work with them on future projects.

Scott Henderson Design LLC

Great Job. Very professional, organized and creative firm. I would highly recommend them.

Sound Swaps | Multifunctional Soundhole Covers

Excellent crew of developers. Really helpful and easy to work with!

Charity Gifts | SOS Children's Villages Canada

The team at Pointer Creative gave us the expertise and valuable experience to create our shop design & layout. We wanted to get a clean, minimal design that would feature our products in the best way. Their response time and support on the project was excellent and their creativity and follow through on the vision was excellent.

Caveman Foods

Pointer Creative were one of many “experts” evaluated for redesigning and implementing Caveman Food’s new web store. Based on their extensive design portfolio, technical capabilities, Shopify expertise, and professional approach, we partnered together to deliver a “best in class” shopping experience for our customers. They proved to be extremely knowledgeable in every aspect of the Shopify platform, including theme design, backend development and experience with many of the most popular Shopify apps. They seamlessly integrated and customized many “out of the box” features per our specs.

Beyond their technical & design capabilities was their friendly attitude and commitment to making us happy. We were faced with delivering a complex website against a very aggressive timeline and the team at Pointer delivered.

I highly recommend Chris and his team at Pointer Creative and look forward to a on-going partnership.


Very happy with my experience working with Sean at Pointer Creative. A lot of people can make templates and sites but what sets Pointer Creative apart from others is the level of service they provide. They are true professionals!


We were interested in switching platforms from Magento Enterprise to Shopfiy Plus, but looking through endless examples for Shopify we couldn’t find any that had the functions and look we needed. After much deliberation we weren’t sure Shopify could offer the features, function and style of our previous website until we met with Chris and Pointer Creative. We were skeptical when Chris said they could pull it off – yet they exceeded our expectations! They built a great site and offered excellent service along the way. They managed our data migration from Magento to Shopify, built the multi-language requirement and put in every feature we asked for (+ suggested and implemented additional apps to help our store shine).

They were always available throughout, helping us figure out the new site and responded to messages from us every day within minutes. We were regularly being updated on progress, obstacles and how they were being dealt with. If I needed a phone call I would get one and the staff was incredibly easy to communicate with - and really funny as well!

We feel we have one of the most powerful websites on the Shopify platform and it’s thanks to the dedicated team at Pointer.

Kichesippi Beer Co.

We are extremely happy with our new website and webstore that Pointer created for us. The feedback that we have received from our customers has also been just as positive.

We highly recommend them for their work. They were extremely professional during the whole process and were also very quick to get back to us with answers and suggestions.

ECW Press

We couldn't be more pleased with our new website! We've had amazing traction in our first few weeks post-launch and have received tons of very positive feedback from colleagues and customers, old and new.

The guys at Pointer Creative were absolutely wonderful to work with on our oft-complicated project. We greatly appreciated communication skills; they're easy to get ahold of, quick to respond, and perfectly flexible. Their technical abilities are top notch, and they were very patient with us through much back-and-forth and many revisions. In the end, we have exactly the website we wanted (it's better, actually!), and that's in a huge part thanks to the amazing work of Mack and the rest of the team.

We plan to wholeheartedly recommend Pointer to our colleagues for their website rebuilds. If you want professional, knowledgable, efficient, friendly developers, look no further!


Our project was very complex and presented many challenges to deliver on the Shopify platform. We were very pleased with Pointer's & Mack's technical capabilities and go-to-market solutions. Mack and his team have excellent communication skills, fast issue response and turnaround times. They delivered 'hands-down' the highest work quality. I can say that the Pointer crew is a honest and decent group of people with the highest work ethic I have seen for a development team, in a long time. We plan on using their services again. 100% absolutely.

Death Wish Coffee Company

Pointer Creative created a great website for us that is everything we needed plus more. We've been working with these guys for a while and they can handle many of our creative needs. The team is very capable and are able to navigate the Shopify platform very effectively. All of us here at Death Wish Coffee are very happy with the final result.


We came to Pointer Creative with an established e-commerce store(s) that we wanted to re-launch on Shopify and I'm extremely happy we decided to go with them as a partner. They understand the platform very well and know how to best take advantage of it, but I feel their greatest asset is as a visual designer. Chris and Cory both have a great pulse on the industry and what's most effective when it comes to layouts, imagery and typography. Going from our previous site to this one is truly a "wow" experience for our customers (on mobile devices too!) and we couldn't be happier with our new site.

They adhered to their deadlines and deliverables and we launched our site within a 30-day window of their estimate, which is pretty unheard of when it comes to major re-launches like ours. We could've launched even sooner, but wanted to wrap up a few extra items and Pointer was very available and quick at completing any to dos that came up and have continued to be post-launch.

If you are serious about your site and want to work with the best of the best, then look no further!


These guys are the best. We couldn’t be happier with their service and attention to our project. We have worked with many companies in web development and from our experience, Pointer Creative is by far the best. All notes and revisions were completed quickly and efficiently, our website looks great and runs smoothly as we hoped it would. They exceeded all of our expectations. We're so glad that we found them and would strongly recommend Pointer Creative to everyone.

Airborne Scooter Supply Co.

This was my 2nd time working with the team at Pointer Creative and I am so happy with the end result. As always, their attention to detail was great and the completed the project in record time. Very professional team. Big thanks to Sean and Chris for all their hard work!

Nick Mayer Art

Pointer Creative was without a doubt the best team I could have picked for my project. I interviewed several teams for this project and it was clear to me from the beginning that Chris had really read my proposal, had carefully thought about it, and took pride in his work. His team was the perfect combination of super professional and super down to earth. I am an artist and I can verify that Pointer Creative are artists in their own right--they created an aesthetic that not only matched my brand, it enhanced it. I am thrilled with my new site and the team met or exceeded every requirement in my proposal.
Nick Mayer

Pure Med Naturals

I interviewed a few firms to build my Shopify Store and Pointer Creative was by far the best in class for both price and customer service.

Chris Pointer provided me with extreme confidence in his abilities to build a beautiful and functional shop for Pure Med Naturals. His team was quick to respond to all my requests and they displayed extreme patience when I was late for deliverables. The team provided me with great training so I could move forward with confidence.

I love our Shopify store and would recommend Pointer Creative to friends and entrepreneurs.

Pure Med Naturals

Hygge & West

We couldn't be happier with our new website! Working with Mack was really a pleasure and we appreciate all the attention to detail he took to make sure our website vision was brought to fruition. He was very responsive, patient and diligent as the scope of our website project morphed a bit. He also offered a lot of helpful insights to the design that we hadn't thought of. We'll absolutely be calling Pointer Creative again for our next project!


I’ve launched and sold two successful ecommerce websites, but this was my first experience using Shopify. The design team I’ve used in the past didn’t work with the Shopify platform so I needed to find a new design firm. After three weeks of searching - I came across Pointer Creative and I REALLY liked their portfolio of work. I submitted a consultation request and Owner Chris Pointer reached out to me to discuss the project. He clearly understood my vision and I decided to move forward.

Within 3 days Chris’s designer Cory emailed me a mockup of my site. I knew right then and there that I made the right choice, as Cory was able to turn my vision into a reality. My site was delivered within 3 weeks and I am 100% completely satisfied with the look, feel and function of the site.

What I appreciated the most is that Chris and Cory truly want my business to be successful and they were totally engaged throughout the process. Pointer Creative has a customer for life and I would recommend them to anyone looking for high a quality site. Thank you very much!


Pointer Creative was able to provide the functionality that I needed with a single email. What I needed works perfectly, it is exactly what I wanted, and I could not be happier.

I look forward to working with them on all future projects as I build my new on-line company. They are clearly Shopify experts of the highest order.

I wish to thank Chris and his team for their outstanding service.

Lassie Dog Co

Chris and his team were absolutely fantastic. They were able to execute the design we wanted in record time. Not only did they build out our site, but they were able to coordinate with other teams we were working with to solve any issue we had. If you want a great, functioning store in record time I highly recommend Pointer Creative!


It was a pleasure working with Mack. The requirements were well understood and always had clear communication. All work was completed in a timely manner and we have had the best implementation which has been our 3rd attempt.

Absolutely recommended for any type of Shopify implementation.


Pointer Creative did an absolutely amazing job on our site. We required some specific development and we also required the integration of two third party apps. The team at Pointer Creative took the challenge head on, and their collaborative approach to the task made it work. They were quick to reply to my MANY questions and provided revisions and changes on the fly as the project path changed. From a design perspective they really nailed it - the look and feel is exactly what I was hoping for and its an extremely easy to use and navigate design. I'm extremely pleased with the job Pointer Creative did on Coasterly.com

Hockey Headwear

We started this project with nothing but a product. The guys at Pointer created a beautiful brand and site that showcased our hats better than we could have imagined.

Chris & Ryan did an amazing job on our brand and built out unique features that allowed us to extend our reach through social media. The entire project was quick and painless and we're incredibly happy with the end result.

Worth every penny!

Sniper's Edge Hockey

We wanted to consolidate several web properties into a single platform. Pointer Creative took on this complex task with ease. Cory and Chris provided insight on apps and best practices for Shopify as well as marketing advice. I found them to be very knowledgeable and responsive to our needs. We plan to use Pointer Creative for design and development help info the foreseeable future.

LOL T Shirts Ltd

It was a great pleasure working with Pointer Creative.

A special shout out to Mack who designed and developed a top notch store. He respected my vision and was able to execute well on request. If I had issues, he would respond and solve in a flash. All the questions were answered immediately and complicated features of our project were delivered with professionalism.

The service they provided was first class and I would highly recommend Pointer Creative. I've got another project in the pipeline and will definitely work with them again.


Lipomed Inc.

Thrilled. We'd had some difficulty with another Shopify expert in getting out site together. Pointer Creative stepped in and rapidly got the project back on track. The squeezed us into their tight schedule, provided excellent advice and work.

You won't be sorry. Good work at a fair price.


Pointer Creative absolutely nailed my website re-design. With Amazeballs hitting the shelves of over 700 retail stores across North America, I needed a professionally developed site to manage my ecommerce needs. The completely custom design they came up with for me is exactly what I was looking for. Modern, aesthetically pleasing, functional and responsive - it's the whole package.

The team at Pointer was helpful and quick to respond to my questions and my many rounds of edits while being patient and professional the whole time.

I would not hesitate to recommend Pointer Creative to anyone looking for a kickass website. I am thoroughly pleased.

Goose Co

Chris the team at Pointer Creative are exceptional and professional. This is my second project with the team and has already seen significant positive feedback and interest through my company online debut. I will continue to work with Pointer creative on my solution outside of Shopify. I highly recommend them and at the very least speak with them to see how they can complement your business.

World Vision Canada

Pointer Creative did a wonderful job of taking our design mockups and really bringing them to life. The team was very responsive, fast and a pleasure to work with.

Canadian Icons

The Pointer Creative team did a fantastic job retrofitting our existing store theme to a mobile responsive design. The project was time sensitive and last minute but they jumped on it right away and turned things around the same week.

Our site had some complex custom code & behaviour that the Pointer Creative team were able to maintain and modify for the site to continue to function in a small screen environment. Knowing that they have expert level developers that understand the technology and will "do things right" is a refreshing breath of fresh air (and reduces our stress levels!)

Trace Canada

Absolutely amazing team at Pointer! Responsive, dynamic, competent, masters of their craft and willing to do everything to make sure the client is happy and the end goals of the project are met.

For an important project like TraceCanada, I need to work with companies that treat each client like they are the most important thing to their business. Companies that genuinely care about the quality of the final product. Companies and people who are maniacally focused on great design, right down to the size and type of font that they use.

I would absolutely, positively, 100% recommend Chris, Ryan and the entire team at Pointer Creative to anyone looking to build or enhance their web presence on Shopify.


Manitobah Mukluks

We hired the team at Pointer Creative to build us a custom mobile responsive collection page. Despite an increase in scope part way through the project, they were able to quickly adapt and complete the project within a timeline and cost that we were happy with.

We have an in house team of developers, but we use the Pointer Creative team to increase our horsepower when needed. They have expert level knowledge of the Shopify platform and are an excellent resource in deciding if something should be custom built or if "there's an app for that".

We plan to continue to actively lean on Pointer Creative to customize our store and grow our business, and we highly recommend them to anyone looking to customize their Shopify stores.


Pointer Creative is a great find for Shopify help! They worked with us from start to finish. We designed the site ourselves and they developed as well as provided input and suggestions. Chris and Mack have a lot of knowledge about what will work best with Shopify and helped us step by step along the way making the process really easy.

Our site was fully customized and not based on a theme. They brought us up with times and made our site responsive as well as implemented all of the requests we had!

We’re very pleased with how it turned out and will continue to work with them in the future.



The team at Pointer Creative was great. We worked mostly with Warren, who was very professional, fast, responsive and helped us with very specific requirements. Great job! We hope to work again with them in the future. Thank you, Warren, thank you, Pointer Creative!

Cents Of Style

This is my second time working with Pointer Creative. They are a first-class design and theme implementation company. I had multiple custom requests and they were able to handle each of them. They were always prompt, thorough and very professional. The end product is beautiful and has really taken our image online to the next level.

As long as I'm on the shopify platform I plan to keep using them for this site as well as others that are the in the planning stages!
Thanks Chris & Warren!!!!!!

The Beer Run

Pointer Creative have been instrumental in the design and development of our new site for The Beer Run. The website's user experience and eye catching graphics contributed to a single day sell out.

Chris and his team are creative thinkers and have helped us to use Shopify to our advantage. They have created unique products such as donations & event registration products as well as allowing us to sell traditional merchandise. We had unique data capture needs and they built us a very customized product page that met our needs.

Their team implemented our ideas and helped us make a gorgeous looking site that is very user friendly. Pointer Creative has ensured our success and we could not be happier!! They worked tirelessly to meet deadlines and their dedication to our growth is humbling. They have made us a lifetime client highly recommend them!

Laura & Dani
The Beer Run

Via Gypset

Working with Mack and Chris has been great for our business. They took time to listen to our thoughts and ideas, and answered all of our questions in a timely manner. They were also wonderful at helping to guide us towards what would work best for the functionality and design of our website.

Another great aspect of the Pointer Creative team is that they teach you how to manage your site. This engagement with the Pointer team is one of the main reasons we chose to work with them and we could not be happier with our choice. Mack and Chris are also very personable and fun which made the entire process a pleasant experience. Lastly, they were committed to giving us the best product possible while staying within our budget, which we greatly appreciated.

If you are an individual or a business looking to build a new site our update your existing one, the Pointer Creative team are definitely the way to go!

West End Kids

To be perfectly honest...I was pretty nervous moving my current site over to Shopify. It has been doing fine since it was launched in 2007. Times have changed and so must Westendkids.ca. After our first coffee meeting, I knew that Chris totally understood what my concerns were and how I envisioned the site to look like. Chris made me feel completely confident that a smooth transition and launch will happen before my upcoming fall/winter season. Westendkids.ca launched last week and I am thrilled!!
Throughout the transition, Chris, Warren and Mack were always accessible and responded quickly! I had a million questions and concerns! :) Thanks guys for your patience.
This is just the beginning of my relationship with Chris and his team at Pointer Creative. I am hoping to move my current POS at my Ottawa location to Shopify POS in the short while.
I would recommend Pointer Creative without hesitation! It was truly a pleasure working with them.
Sheba Schmidt

eHive Systems

Pointer Creative did a fantastic job building our website, and our team could not be more pleased. We approached them with a design for our site already in mind and required some particular user functionality. Chris, Mack and the team did an awesome job implementing our ideas and providing helpful suggestions/insight along the way to develop a unique environment that is incredibly user friendly. They were also patient with us as the scope of our project changed several times.

If you need a unique store, you should definitely get in touch with these guys. They are professional and personable, which helped make the experience of creating our store great. We highly recommend Pointer Creative!

Golf Depot

Pointer Creative, has been an exceptional team. They cater to your needs and provide great feedback to further enhance your business. Great personnel to work with thorough and thorough. Very reasonable pricing for such a platform. I highly recommended.

Vita Glow

Pointer Creative is the best!!! I could not be more pleased with my website and my experience with the designers. The team truly listened to my vision and worked with me to make it a reality. They were courteous, responsive, thorough and fast, always taking the time to explain the process and suggest ways to make the site the best it could be. I would use them a thousand times over! Thank you, Pointer Creative!

Random Bike Parts

Mack was very knowledgable and handled our (many) requests very promptly with a professional attitude.

Henge Docks

We very much enjoyed our time working with Chris and the team at Pointer Creative on developing an updated and responsive look for our website on the Shopify platform. We worked alongside them to craft an improved user experience and a modern look and feel. They made themselves readily available to us any time we wanted to connect by phone or email to discuss aspects of the project. Their responsiveness and willingness to try new things and act as not just developers but also as creative consultants was fantastic. They want above and beyond to give us the site we wanted. Chris and the guys also took time to orient us on some of the features of Shopify itself so that we would be able to update content and products on our own along the way. Highly recommended!


I LOVE our new website!! Chris, Warren and the rest of the Pointer Creative team have done an amazing job deciphering our vision and needs and relaying that into a website that is both beautiful and user friendly. Their team responded to requests with speed and professionalism. I would highly recommend Pointer Creative for any web development projects!

Barbara Michelle Jacobs Jewelry

I had a fantastic experience with Mack of Pointer Creative. He patiently explained the options and all changes requested were applied straight away. I'm very happy and highly recommend their services.

Scoot Canada

Working with Chris of Pointer Creative was the best thing we could have done for our business. I'm very impressed at the look and functionality that he brought to our new online store. He listened to my business needs and built me a site that truly blows our competition away. He was very professional and answered all of my inquiries in a timely manner. He was also good at giving constructive feedback and steered us away from some ideas that would've been the best in the long run.

I'm not the most tech savvy person and at first I had some difficulty managing a few aspects of the site, but Chris was very helpful in showing me what to do so I could handle things on my own going forward and things have been a piece of cake ever since.

If you are considering an update to your existing site, or building a new one, I would recommend Pointer Creative. They sure came through for us!


Kids All Terrain Triathlon

Pointer Creative did a great job on the design and build of our shop. They produced creative concepts that were on brand and helped us streamline the sign up process for our customers.

The guys are very creative thinkers and figured out a unique solution to a problem that we were told would be expensive to fix.

We highly recommend Chris, Mack and Warren.

Boreas Gear

Excellent! Great guys to work with and very capable developers. Couldn't have found a better team. We are very happy with how our site turned out. We will definitely work with them in the future, as well as recommend Pointer Creative to our friends.


Death Wish Coffee Company

Our Company, Death Wish Coffee Company, used Pointer Creative with lead creator Chris Pointer. Chris and his excellent team created our website exactly the way we wanted it! It is perfect. The design, layout and ease of our new site has benefited us in many ways, boosting sales is just one.

Pointer Creative is very easy to keep in contact with and they're able to help in a very personable way. They were able to meet with us whenever we needed.

This isn't one of those hand over your money and run type deals, Chris and his team will help you until you are absolutely satisfied!

Death Wish Coffee Company is proud to state that Pointer Creative has not only perfected a business relationship, but created a friendship in the process.

We give them 5 stars for extraordinary service. We would use them again and again.

Love That Closet

Pointer Creative is simply amazing. They helped us take a simple idea and turn it into something really special. Pointer did an excellent job on our branding - not only capturing the look and feel we envisioned but taking it well beyond with incredible creativity. The key is their personal touch - we feel that Pointer treated our project like a partner and were completely committed to its success. By integrating customized elements, Pointer Creative made our site stand out from the crowd. Chris was always available to answer our many questions and was a patient teacher in all things Shopify. We couldn't be happier and recommend Pointer Creative a thousand percent!
Sandra and Terri
Love That Closet

Lemons & Lace

5 stars:) They were great and really went out of there way to make us happy! We LOVE our shop and have already recommended them :)

Weapon Hockey

Pointer Creative was extremely helpful and easy to work with. Lots of great ideas, and always available when needed! They made doing a Shopify website a no brainer! Highly recommended!

NEO Tactical Gear

Chris and his staff were awesome to work with. After a few phone discussions, Chris took my vision and put it together into a very awesome site with a very impressive logo. Chris was timely in all of our contact and I would look no further in the future to hire him again for any other custom Shopify work that I would need.

Renu Massage Therapy & Spa

As a service-based spa business, my company needed a storefront with a more unique functionality than traditional stores, including the ability to book appointments and outline our various treatments. Working with Chris and Mack on developing the project was a breeze - the end result was them handing off a shop that looked and felt exactly how I envisioned it. I'd strongly recommend Pointer Creative to anyone looking to build a shop on the Shopify platform!


Mack and Chris are great to work with!

InStride Event Management

Pointer Creative knocked it out of the park again! This was our third time working with Pointer and they continue to amaze us. Their creative abilities have raised our brand to the highest level. It was important that our customers could browse and buy on their mobile devices and Pointer Creative's experience with responsive design was crucial for that. Their ability to see the big picture is why we continue to work with them. All of our sites are unique and original but all maintain excellent user experience.

Fancy Creative

The guys at Pointer Creative were a huge help for me in terms of getting my shop off the ground. After a bad experience with a previous developer, Pointer Creative helped to guide me from start to finish, resulting in a shop I find both visually appealing and fully functional. Their advice on both navigating the platform and finding a theme that was right for my store saved me a ton of time and effort. Highly highly recommended!

Manotick Miler

Our new shop is beyond our expectations - Pointer Creative did an amazing job!

Throughout the planning and design process, Chris and his team offered up suggestions on site organization and function which helped to pull our ideas together. Their creativity and design skills are incredible and far beyond our corporate vision.

Mack and Chris were extremely professional, responsive and a lot of fun to work with. We're looking forward to working together again soon!

Hello Yellow

From beginning to end, my experience with Pointer Creative was completely positive. They listened to what I wanted, and, wouldn't you know it, gave me just that.

Chris (the lead on my project) was accessible throughout to answer my questions and tweak areas of functionality until they worked perfectly for my needs. He was the perfect combination of patient and persistent so we could get the job done in a timely manner without feeling like a rush job.
Highly recommend!

That's Yours

Pointer Creative was the catalyst to successfully launching our new website.

Pointer Creative are Shopify Experts! They are knowledgeable, hardworking and extremely efficient. Pointer Creative not only delivers on time but they go the extra mile to ensure that their customers receive all the functionality of Shopify and the third party Shopify Apps.

The added value to Pointer Creative is professional and friendly customer service. Pointer Creative quickly became an invaluable member of our team, present and future.

Buffalo Spree Store

Chris was an absolute pleasure to work with!

He was quick and responsive and never balked at the requests I had.

He was very familiar with Shopify (obviously), so when I had any second guesses about certain things, Chris usually had suggestions based on his experience and his knowledge of how the platform operates.

When I needed a quick turnaround, he was always able to provide it.

Chris will be my go-to guy for Shopify work in the future. I'll also refer any clients or friends who need Shopify work done to Chris as well.

Flour Shoppe

Working with Pointer Creative has been an amazing experience. Chris and his team were as invested as I was in ensuring our shoppe was aesthetically pleasing, easy to use but also conveyed the information our clients want/need to know. Having the opportunity to bounce ideas off of Chris about the direction we wanted to take the shoppe was invaluable and as much as I provided insight, he and his team were also pro-active in familiarizing themselves with our brick and mortar location and our established brand to ensure there was seamless look carried through our new site. In addition, Pointer Creative connected me with trusted experts in photography, advanced coding for the design and excellence in graphic design to ensure that every hope for our new site was made a reality. Ecommerce and Shopify is completely new to me... Chris' expertise in the themes, design and familiarity with their backend made me comfortable to delve into this project with someone I consider an expert.

Ottawa Beer Run

Pointer Creative did an incredible job on our website/store! He was quick, attentive and saw our vision right away. We look forward to working with Pointer Creative in the future as we have lots of upcoming projects!

de Lange Accessories for Men

I just finished my Shopify website with the help of Chris and his team at Pointer Creative. It was a great learning experience for me, I got very strong direction and advice. I wouldn't hesitate to recommend Pointer Creative!

CBA Merchandise

From my first meeting with Chris (Pointer Creative) I was looking forward to working with him on our CBA projects as well as future projects. He is very knowledgable when it comes to online stores and of course Shopify.

Through out the process of launching the CBA store, there were lots of last minute changes (on our clients end), Chris was extremely responsive and helpful throughout the entire process.

Looking forward to working with Pointer Creative again in the future.

Casey Dowling
Director of Sales and Community Relations
[u]brand Promotions


The team at Pointer Creative were amazing to work with. They really went above and beyond my expectations. I felt completely taken care of at every step of the way--email responses were always prompt and no question was ever too small or too silly to answer. I really felt like Pointer Creative understood my product and my vision for the site and were very committed to meeting--or even exceeding!--my high standards. I would certainly recommend them to my friends and colleagues. The site looks awesome. Great job!!!

Exhibit B Bow Ties

Good Charma

Pointer Creative is head and shoulders above other Shopify Experts on many measures. We say this with great confidence after having some “off” experiences with Shopify Experts prior to finding Pointer Creative. Every member of our team agrees that we found the right partner for our business, and we recommend them wholeheartedly for anyone looking to set up a great Shopify website efficiently, professionally and with a caring, pleasant personality who is truly a partner. Not only does our site have the look and feel we were after, every feature actually works correctly. Our project was completed quickly and on budget.

One extraordinary aspect of working with Pointer is stellar communications. They know when the efficacy of email has limits, and pick up the phone to be certain communication in all directions is clear, and that alone sets them apart. Communication was efficient and clear, and we never felt like we had to explain ourselves many ways to be heard. Technical details were consistently explained in an understandable way that merchants with little tech experience can easily grasp.

We highly recommend Pointer Creative and can’t say enough about our great experience.

Simply Me Boutique

I'm SO proud of my new site, designed and set up by Chris & the Pointer Creative team. I would highly recommend them for all aspects of branding, design and set up of your new website. They far exceeded my expectations (which isn't always easy). In fact, this is my 2nd time working with him...I wouldn't go anywhere else...and you shouldn't either!!
Simply Me Boutique


Chris goes beyond customer satisfaction. He was extremely pro-active, helpful and did so many small things way beyond what I was expecting.

I am SO glad that I chose Chris and I happily recommend him for your work. He is great with User Interface, colors, creativity and is a thorough professional. My website:


President For Life

Experienced, professional and resourceful, Chris Pointer and his team overdeliver on their expert technical skills, value and general advice. They were able to transform our particular specifications, brand vision and general ideas into a website that communicated all we intended and then some on time and on budget. For his commitment to amazing his clients and his steady hand, choose Chris!

Build In Color

He created a very unique brand identity for me that far exceeded my expectations. The set up of the site is flawless. I honestly couldn’t be happier. He kept the project on track even when I was falling behind. If I could hire Chris to run my life, I would!


The team at Pointer Creative gave us much needed direction for our shop design & layout. We wanted to get a clean, minimal design that would feature our products in the best way. Their response time and support on the project was excellent and their creativity and original thought was exactly what we were looking for.

We would highly recommend them for both branding and shop development!

Mollusk Surf Shop

Chris and his team was super helpful....Technical plus timely these guys can work with a variety of platforms and conditions! Excellent attention to detail with solutions for every scenario we threw at them. Glad to have found them and recommend their work to anyone!

Envy Girl

“Shopify Expert”…Absolutely!! I’m so blessed to have found Chris with Pointer Creative. I had NO experience with web design/development and Chris was patient, professional and best of all, he actually answers his phone! He answered all of my questions honestly, completely and even offered marketing advice to help boost sales. Our site turned out better than I ever could have expected and Chris has set us up with the right tools to succeed.

I’m not saying the others aren’t good…I’m just saying Chris is better!!!

~Amy with ShopEnvyGirl.com

Ricky Ryp Foundation

Pointer Creative was excellent in providing their services in setting up our website. With us having no experience in web site management, Chris has walked us through the whole process providing creative input during the design and tutorials on how to effectively manage our web site. Quick responces for any questions along with additional help resources has made this process very user friendly. The end result has been a product we are very pleased with.

Jade Holistic Spa

I absolutely LOVE my new online store. It was such a pleasure working with Chris and would highly recommend him. He customized the shopify template to match my existing website and did an amazing job. He had great ideas and was prompt and patient with my lack of technical knowledge. I really felt he went above and beyond in producing a beautiful online shop for me. Thanks Chris.


Chris was great to work with. Full of lots of great ideas and able to manipulate my feeble attempts at creativity into something substantial, great looking and functional.
From leading me down the right paths and away from problem areas his help was immensely appreciated.
Punctual with his replies and very fairly priced.
Wouldn't hesitate to recommend him to anyone looking for help to get started

Bagot Leather Goods, Luggage Plus

Chris has been nothing short of amazing. He has been very attentive to all of our requirements and helped guide us through the process of planning and executing our first shopping cart-enabled e-commerce website. We have had a presence on the net for many years but not one that was an e-commerce site. Through Chris’ guidance, suggestions and attention to detail we are confident that we are going to live e-shopping with all the right tools in place. It is without any hesitation that we can recommend Chris Pointer of Pointer Creative.


Chris helped us build our new website, which is much more fucntional than our previous one. Besides all the great features, it looks amazing, thanks to Chris' beautiful design. We really appreciate the fact that Chris listened to our needs and tried his best to realize them. Many thanks to Chris!!

Something From Somewhere

Pointer Creative was a pleasure to work with! Chris is a true professional. He listened to my needs, was patient yet straightforward to give his opinion thru the process and his feedback and knowledge gained my trust right away. I am very happy with the site and I recommend him highly.


Chris Pointer was one of the best web designer and graphic designer that I had the pleasure of working with. His work ethic and delivering of the project are phenomenal. He is knowledgeable about what really works and how to keep social media professional. He is easy to work with. He has been an asset to the growth of our business. We are looking forward to keep working with him.

Motita Designs LLC

Working with Chris from Pointer Creative exceeded my expectations while helping me design my website. Communication was always promp and clear. His creative ideas helped me build and market my brand in a clear concise way. He truly cares on how your shop is perceived! I was very happy with the results and will definitely continue using him for all my future design work and highly recommend him.


Chris was great to work with from creatvie conception to finished product. I had many ideas coming into my first phone meetings with Chris and he helped narrow my vision into a great brand that is perfectly demonstrated in the final product of my website. Chris Pointer's professionalism and ability to absorb my vison translated into a final product that I am really proud of. I highly recommend working with Chris if you are interested in working with not only a great web designer but also a branding expert.

For the professioanl treatment you get, his prices are fantastic. He takes great pride in taking ownership of your brand, web design, and project, that it really makes you feel like you have a full time team member on your staff during the web design process. This is highly important for start up companies looking for that professional edge in an internet world where everyone is selling something.

But if you are looking for rebranding of a current brand or a website redesign to make your exisitng project go global, Chris is the guy. Thanks again!

olive & pimento

I am utterly thrilled with the work that Chris did on my e-commerce website. I was quite concerned with the creative side that I desired for the branding of my shop. Chris did amazing work with the branding/logos for my business. He also whipped up a gorgeous Shopify shop in no time. His emails were always prompt and very clearly written. I would and will recommend Pointer Creative to anyone!

Strands & Bands

Chris is fantastic to work with. He's knowledgeable, creative, and incredibly responsive. If something is new to him, he will spend the time figuring it out. He also provides great input about various ways to make your store a success. He was an invaluable help to me. I will continue working with him and highly recommend him.

Chic Moda

Working with Pointer Creative was definately the right choice when it came to opening my by online jewelry store Chic Moda.

Right from the very start, Chris was able to understand the vision I had for my business and made the whole process
stress free. He is knowledgeable in Shopify and really understands all the components of running a busines; from initial
startup to design and marketing.

Chris was very helpful answering all my questions, provided me with industry contacts, created site images, discussed
social media/marketing strategies and took the time to teach me how to run my Shopify account.

In the end your working with someone who genuinely cares about the success of your company and has the background and experience
to provide you with all the necessary tools to grow your business.

Linda Pytko
Store owner of Chic Moda

Scrim's Florist

Working with Chris was a great experience. He provided insight and advice on the best way to structure our shop as well as recommendations on themes. His response time with emails was excellent and his patience was endless.

We have used Chris for all of our design work and are very happy with the result. We would definitely recommend him to other merchants.

Hire us for...

  • Design
  • Development
  • Marketing
  • Setup