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  • Shopify Expert since 10/2011
  • Projects starting at $5,000


About Lucid

Shopify Experts since the beginning, we have been setting up Shopify sites, designing and customising themes, and building custom apps and integrations since 2006.

We design and build beautiful brands, websites, and apps to help great companies grow.

Established in 2000, Lucid is a small creative agency specialising in branding, design, and development.

We are a passionate team of pragmatic minimalists—with a strong focus on integrity, creative thinking, and intentional simplicity.

How can we add value to your company?

The most important thing for us is to fully understand the problems you are looking to solve so we can determine if we are the best fit to help your business grow.

Lucid has offices in New York City and Nelson, New Zealand.

53 Testimonials

Kerrisdale Pharmacy

Lucid were amazingly helpful and very quick to respond to emails. They fixed our problem very quickly. Great customer service!!

United By Blue

Lucid has been our web development partner for the past two years and have blended seamlessly into our internal team. We've worked with them on big and small projects ranging from full site replatforms down to marketing landing pages and UX enhancements. They've taken the time to understand how we work and cater their approach to best suit us. This often means being flexible and executing on quick turnarounds. I highly recommend Lucid!

Venus ET Fleur

Lucid has been instrumental in our scalability and continue to be a pleasure to work with. They've always been prompt, knowledgeable, and flexible to the dynamic nature of our fast-paced business.

BLUNT Umbrellas USA

The Lucid team have been an incredible partner for us. They continue to go above and beyond on every facet which is shown by the level of their work. Highly recommended.

Find What Feels Good

Lucid has been a dream team to work with. It was evident from the very beginning that the team truly cared about our project and about creating exactly what we were hoping to accomplish (and often what we didn’t even know we wanted.) They are professional, patient, kind and knowledgable. It was a pleasure working with them and we will absolutely continue to do so.

Lifestyle Clotheslines

We found our experience dealing with Lucid amazing and this was from day one on initial contact, then throughout our project the communication with the team and our assigned developer. The quality of work has been top notch and matched exactly to our design brief and coded exactly how we wanted.
We chose Lucid based on examples of their work on the website and have not been disappointed one bit.
I would highly recommend Lucid if you are looking for an expert design and development team to help with your next project, and if we have future projects we will certainly be using them again.
Gary N

RéVive Skincare

After an extensive review of agencies, we chose Lucid for our replatform due to their in-depth knowledge-base of Shopify, its app ecosystem and Lucid's visionary view of web development. We are very fortunate to be working with them on an ongoing basis as they have gone above and beyond to 1) launch our new site in a very, very tight timeframe and 2) educate our internal team on how to best work in Shopify so that the control to do many things is directly in our marketers' hands. Very happy with Lucid.


Working with Greta has been a pleasure and she has made the whole process very easy.

Ash Hilton Jewellery

Lucid made what we needed to happen happen. Fast, personal service, great contact, and great design aesthetic.

Artbay Gallery

Amazing! always onto it, Whenever we need their help they reply rapidly and with a smile.

Oliver Jeffers Stuff

Working with Lucid was a delight. Their methodical approach to designing our store, helped us break down the process and fully understand how best to use Shopify, both from our perspective and the customer’s. They were professional, patient, and consistently bringing great ideas to the table. Even after the job was finished, we still felt supported. It’s clear that the team is extremely knowledgeable about Shopify, and as a bonus, we found them to be just as passionate about being kind.

Hoxton Mini Press

Lucid really helped take my shopify site to the next level. I’m over here in London working at 2am on my site and they are somewhere else, the moon perhaps, and emails and replies come back fast and efficiently - always with useful insight. They were able to adapt my site to almost any requirement, tweaking my theme to make it work seamlessly with my products, and it helped sales almost immediately. A friendly and useful service I would thoroughly recommend.


Lucid has been instrumental in optimizing our Shopify site for user experience and conversion. We initially hired Lucid to help us with the development of a subscription business on our site, and we have continued to work with them on additional projects over the last year to enhance our ecommerce business.

They have been very thorough and thoughtful in the development process, and they are always responsive via email, phone or Slack. We highly recommend Lucid for any Shopify store!

The Fit Boxx

Lucid was a huge help on task I was struggling with. Very efficient and friendly. Thank you


We have learned so much from Lucid! An excellent and helpful team to work with, who are super responsive to emails and queries. Also great at providing very detailed and elaborate guides to help us on our new website :) Their work on our website has made a significant impact to our business.

Ananda Khalsa Jewelry

I highly recommend working with Lucid! Tim and his team were extremely helpful and quickly made the changes to our website. The quality of the design and the technical features were perfect and we will hopefully work with them again.


Our experience with Lucid was seamless from start to finish.
The team meets deadlines, is reliable and very cooperative.
They welcome new ideas and are willing to change and develop them.
Lucid gets the job done, they're very organized and they can distinguish between productive and nonproductive tasks.
Great experience!
Will recommend them to anyone who asks!


Charleston Limewash

Galen went far, far above & beyond any web assistance I've ever received. I couldn't possibly be more pleased. His insights, time, & knowledge have helped us get our business back on a healthy track. He was incredibly prompt in his responses which helped incredibly with a deadline we were aiming to meet. Instead of just patching up errors our site he completely revamped it & made it more intuitive for our customers.
I will no doubt seek Galen & his team's assistance for any future changes to our site. I would suggest anyone even considering using them to do the same.
Thank you for everything!

American West Handbags

This company did a great job! Excellent customer service from start to finish and got the job done in perfect timing. They went above and behind what we asked for even giving us tips and tricks for our template along the way. We'll be using this company again!


We've been continuously impressed with Lucid. Everything is handled with attention to detail and care. In the short time we've worked with them they have helped us streamline our check-out process and helped us drastically lower our cart abandonment rate. We are thrilled to be working with Lucid and will continue doing so!

Out of the Sandbox

Lucid has been an absolute pleasure to work with! They took the time to understand the project requirements and scope of work from the start. The developers were very open to feedback throughout the entire process and clearly demonstrated their expertise with Shopify. Most importantly, they were able to deliver on time and budget. We would definitely recommend Lucid for any custom development on Shopify and will be making use of their services again in the future.

Lainee Hermsen Bridal Design

These guys are amazing, super patient. The team at Lucid have a great knowledge of shopify and how to use it. The website they built for me included an online measurement form which I couldn't have done myself. They have produced me everything I needed professionally and to my specifications. I now have the ability to run my online store, but with the security of knowing there is always someone I can talk to for help. :-) highly recommended

World2NZ Gifts

I have been very happy with Lucid. They have the skills and acumen to deliver what you want. I have found them to be dependable, honest, proactive and caring. They have a broad and deep understanding of the Shopify platform and knowing that I can contact them on any issue and have it sorted has given me great comfort and confidence.
I have no hesitation in recommending them.

Hop Federation Brewery

Lucid is an excellent design company and we could not be happier with the work they have done for us. Galen King and his team are creative and solution focussed and have really worked hard to help us achieve our specific design goals.

Our site has been a great platform from which to launch our products and to tell our customers present and future what we are doing as a company.

The Plywood Box Co.

Lucid design have now made us two websites using the shopify platform. We have really enjoyed working with Lucid as they were always patient, offered great ideas and understood our business and product that we are trying to sell. The team at Lucid design answered my emails and phone calls promptly and always completed the work within a good time frame. We continue to work with Lucid maintaining and expanding our website and now have a great working relationship with them.


Galen and the team at Lucid do a great job. They are constantly looking at ways to optimise our site and introduce new features that get results.

Mother and Daughter Jewellery

We chose Lucid as its capability most closely aligned with our needs. For those areas where we wanted to customize various aspects of the site we found the support from Darryn, who is the main support contact at the time of writing, second to none. Darryn always responded promptly and gave clear, concise and easy to understand advice. Also, where relevant, he would give multiple solutions so we could consider what would work best for us. I have no hesitation in recommending Lucid, and in particular Darryn for his support.


We loved working with Lucid Design - the process of re-building our web site was straight-forward and hassel-free. Darryn Soper incorporated all desired parts into the web site and the result looks fantastic! Thank you Team @ Lucid Design!

ROAR! Gallery

We consulted Lucid Design when we decided to sell our art on-line to support our bricks and mortar art gallery. Lucid provided clear communication, informed advise, and could provide a solution for all issues we encountered when customising the theme (which they also designed). We we had no communication problems despite being located in another city. Highly recommended!

Ash Hilton

Darryn and the team at Lucid Design were incredible to work with, super fast and very knowledgeable in their responses. We couldn't be happier.

Beyond Hype

We are very pleased with the Lucid Design. We are even more pleased with the assistance we have received from Darryn. He has gone above and beyond to help us make adjustments and tend to any issues. He is very timely with his responses and will do everything he can to help. We strongly recommend this app as well as the service that comes with it!


Working with Lucid Design has been such an incredible experience and continues to be so.
They are organized, responsive and the quality of work exceeds expectations.
We highly recommend working with this wonderful team.

The Ringmaker

We are based in Nelson and dealing directly with Galen and the team at Lucid Design has been very rewarding - they know Shopify and make things happen.

Archeus - Vital Living

You need not look anywhere else - just head straight to Lucid Design. Honestly. This team absolutely rocks. They are a dream to work with. They have that all-star mix of charm, practical know-how and abundant creativity. I get so many lovely comments about how my site looks and works and I owe it all to them. I have since used their skills for other non-web aspects of my business marketing materials as well. They also put me in touch with the wonderful photographer, Daniel Rose, whose stunning images help bring my brand to life on the site and in print. Darryn, Amber, Galen and Stewart at Lucid - names to remember and creative partnerships to enjoy.

Make Furniture

I had a few issues with loading some of the pics myself. Was advised to use a different search engine that seemed to work better. There still seemed to be a few issues with the wrong pics being stored to the wrong products and I did spend a lot of time having to re-load items.
Overall, I found the process to be quick and the end product was of high standard but the whole process could have been a bit smoother from Shopify end of things. Have had great response from the website and it has generated more work for us so has been a profitable process for us.


When we engaged Galen & his team at Lucid Design we knew little about the organisation except that it had experience of working with & implementing Shopify websites, an important pre-requisite of ours. We were also keen to tap into experience of wider aspects of web based business, particularly e-commerce & social media marketing. Following a few initial phone discussions regarding our goals & timeframes, we entered into a project delivery agreement with Lucid and established a working budget. We wanted the flexibility to deliver our own subject matter whilst receiving guidance & direction from Lucid as they delivered the framework of our web based business. As we have progressed from initial phases of website delivery & launch into the ongoing phase of our e-commerce business development & growth, Lucid are now providing direction & guidance with our marketing strategies & applying their knowledge of current trends & effective strategies to help us grow. We have found the entire process very rewarding, Lucid clearly understood our needs & have been highly responsive & effective in solution delivery. We heartily recommend their services & endorse their Shopify knowledge.

Whisky Galore

Lucid Design were (and continue to be) a pleasure to work with - they understood our needs and requirements and built a website that has a look and functionality that we are very proud of. We would not hesitate to recommend Galen and his team for any Shopify work you might have, big or small.


Galen and the team at lucid are very knowledgable and were easily able to do the special customisations that we required. I would use them again.

Seifried Estate Winery

Easy to work with. Came up with a range of options to suit our needs, and was able to discuss each idea to help work out which was best for our situation.
Many thanks,

Lord of the Rings Ring

Galen and his talented team at Lucid Design listened well to our brief, got us up and running quickly and were responsive to our needs. Great job !

Junior Kids Store

A great team to work with, they understand the Shopify system really well & have created a site that reflects our business & captures the store's essence while using the functionality of Shopify. Kylea was really helpful with coming up with ideas to make the site work the way I needed it to work with range of products we have in store & Vend our POS. I highly recommend Lucid Design.


Awesome. Smart. Savvy. Quick.

Country Trading Co.

Lucid delivered our project on time and within budget and their team are Shopify Ninja's. They were willing to share knowledge and enable us to get on with our business and achieve the level of ownership of our store we required. Would definitely work with them again and recommend them to others.

Towels by GUS

Great experience working with the Lucid Design team. We were new to Shopify and Galen quickly helped us understand what was possible and translated our vision into pixels on time and on budget.

Good at all the basics (communication, project management, UI design). Really pleased with their efforts to find the cleanest coding solutions.

Have used them since, would use again.

Luxy Hair

I really didn't want to leave a review for Lucid Design as I wanted to keep them as my secret. However, it would be sad not to see other businesses benefit from Lucid's amazing work and professionalism. Amazing communication and always a pleasure working with the whole team.

Sabo Designs

Working with Lucid Design has been a lucrative and inspiring partnership. After many interviews with designers, Lucid Design captured the ambiance I was looking for while adding their superior vision and excellent execution of my website. After several years my partnership with them continues to flourish. Highly, highly recommended!

Flora Organica

These guys are the BEST. Every wholesaler that has viewed my site has commented on how FANTASTIC it looks.

They delivered on budget and brief and have an eye for really good quality design.

I would absolutely 100% recommend them to anyone.They are such a pleasure to work with, especially Kylea :)


Lucid did a terrific job on our new site. They were responsive, understood the brief and I consider the service provided as 'value for money'. I'll be using them again.

The Inside

Very nice people. Helpful, friendly and great style.

The Monocle Order

Very focused and creative team. They built our site and have remained our design team for the past 6 months. I very much enjoy working with them.

Alex van klaveren

Luxe Mobiles

The best design team that we had the pleasure to work with. After sending in a brief the Lucid Design team started the project promptly. Gave us valuable advice on design and implementation for us to achieve a great shopify store. They have a very strong understanding of front end GUI development to provide a engaging experience to customers both visually and in terms of usability.

Blacksmith Coffee Roastery

Galen and his staff at Lucid Design did a fantastic job with our theme design. We have received many compliments on it from our customers. We would recommend LD to anyone needing a great custom Shopify theme.

The Grand Union

Very nice, friendly people who were approachable and flexible in tailoring a solution to suit a limited budget - even when the brief required some complicated development!

Hire us for...

  • Design
  • Development
  • Setup