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  • Shopify Expert since 09/2012
  • Projects starting at $750



My goal is to help you make smart choices about your website.

Are you a startup on a microbudget who needs something fast and cost effective? Or a thriving business who wants to take their website to the next level?

I can help you find an approach that meets your needs, makes your customer happy, and gives you great value for money.

I work with you to put a fixed price on your job so there aren't any nasty surprises along the way.

You can see more of my work at

74 Testimonials

Go For Zero

I received fast service with a personal approach from eChic, for an affordable price (important for a start-up). I loved working with them and would definitely recommend them!


I found eChic to be very reliable and professional during the process of redesigning my website

Simon Firth Seminars

I simply cannot recommend eChic enough for anyone who is looking to set up a Shopify e-commerce website.

From start to finish, nothing was too much trouble for them. They went far beyond what I expected to ensure I received the best possible website. I am delighted with the result.

And to be honest, they really should be charging more for their service. I can't believe how affordable their service is - much less than what I was expecting to pay.

I am one very happy customer. And I recommend them to anyone as the absolute best providers for the most reasonable price.

Simon Firth

Wildcatch Fish Company

Kim and the team were honestly fantastic! They set up everything for us and in about half the time it would have taken us. They had some great suggestions in regards to design and use of the website and were able to give us advice about the apps that we needed and then installed them for us! My only worry was when all of a sudden I had this beautiful website all to myself and had to figure it all out, however it has being reasonably easy to do that. Would highly recommend them.

The Nappy Shop

The team at Echick have been great to work with. Jo and Kim went over and above to get our site over to the Shopify platform. Thanks so much for everything!

Digital Currency Markets

The process with the eChic team was highly professional, on time and on budget. Communication was great - very responsive and never left us wondering where things were at. We will be sure to use them again as our business evolves.

mink and me

Echic are worth their weight in gold! The girls are all extremely patient, explain website jargon easily, have great initiative and ideas and basically know how stuff works!
I can't recommend highly enough!

Four Winds Vineyard

eChic were friendly, professional and delivered the website that we were after at an affordable price in the agreed time. Highly recommended.

Urban Imports

Again, we have found eChic excellent to work with. Communication was easy and any concerns were dealt with immediately. We are thrilled with our new website. Highly recommend.


Kim and her team did an amazing job on our AbsoluteSkin website. Communication occurred every step of the way. It was an easy and efficient process and the whole Echic team were helpful, responded to communication and always happy to assist and answer questions and discuss various design options. Thanks Kim!!

Outlet Shop For Kids

A big shout out to Kim EChic Carruthers and her amazing team. I have recently used Kim to build my new Shopify website and have been blown away by the service I have received. This is my seventh year in business and after years and years of headaches with my website, Kim was able to build a new site with minimal issues. Her extensive knowledge and willingness to assist made the project as smooth as possible. Since being in business, I have never received service like it. No question or request was ever too much and her team worked around the clock to ensure that we were happy. We now have a new website that we are over the moon about. If anyone is looking at building a new website, I highly recommend contacting Kim, she is amazing!!!

Summer of Eve

Working with echic has been amazing from the get go. Everyone I spoke to within the team went out of their way to listen and understand what I was wanting in my website. And they were all so lovely to speak with and communicate with. My website is beautiful and runs smoothly.
They take the hassle and complications out of your hands of trying to do it yourself.

Mussen Boutique

eChic was so accomodating to all of our requests and we could really see the research they put into understanding our brand and what we were trying to produce.

Their flexible hours were also a dream as we were able to have meetings with them at practically any time day or night.

We will be looking to them to help with all of our future support needs.


The team at eChic were fabulous! They captured the essence of my business in creating a colourful, fun website and provided on-going support through the whole set-up process. No question was too difficult and they went over and above my expectations with some of my queries. Being new to Shopify and online selling, the eChic team made sure I had everything I needed on my site and also ensured that I knew how to make changes down the track. I would recommend EChic to anyone wanting to create an amazing Shopify store. Thank you eChic!


It won't be an easy start for us without Shopify expert. We are happy that we have chosen Shopify expert to help us at the beginning.

CSIRO Parkes Dish Shop

Excellent !!! These girls are always so nice and friendly and very, very, helpful.

Little Snapbacks

Honestly, I can’t thank the team at eChic all enough!! Each and everyone of them have been such a pleasure to work with. So quick and efficient with feedback and so understanding. Guiding me through the process where I had no knowledge and understanding of technicalities, and bringing my creative ideas to life on aspects that I had a clear vision. I couldn’t be happier with the end result.

I had a particular vision in mind and originally wasn’t sure if I would have to compromise. However, they made it all happen, every last request and I couldn’t be happier with how its come together. Their expertise, their advice, their suggestions, and their skills are what have made this project such a success!

I will definitely be recommending your team to others, and will without a doubt would love to work with you again in the future if needed.


eChic were great to work with. They know exactly what they're doing and it's great value for money. I'm really happy with my website and they have been extremely helpful with post implementation questions and guidance - highly recommend.

The Paradise Catcher

eChic saved the launch of my bespoke baskets. I had the opportunity of some press but my site wasn't nearly ready. I was overwhelmed by too many variations and an impossible deadline, and they calmly, quickly and expertly understood what needed to be done and delivered in record time. eChic came up with a great solution I hadn't considered. Then there was clear communication and checklist to make the process of getting the site ready for launch so much easier. I can't recommend them highly enough. Thank you Kim and the team at eChic!

The Little Event Company

The entire team at EChic were amazing! Very helpful and they designed my website to my specifications. I would definitely use there service again and highly recommend them to anyone - especially those who are a start-up business.

Smile IT SC

Very professional, excellent advice, knowledge, and prompt service.
The personalised tutorial video to show us how to correctly use the changes eChic made was a nice touch. Would definitely use them again.

Up & Atem

Kim, Belinda, Nicole, Emma - all the chicks from eChic have been fundamental to get Up & Atem up and running! They provided above and beyond support both with regards to website design and functionality, but also tips and tricks to be successful. Would absolutely recommend them, and will come back for any website enhancements in the future.

Brainy Kidz

We recently engaged the services of the eChic team to bring our Shopify website together. Having little technical experience the process was delivered in such an easy manner that we could focus solely on our core business knowing the website build was in such capable hands.

From the initial consultation right through to the completion of our website, we were kept informed and updated on a regular basis. Nothing was to much trouble to ask, something that is distinctly lacking from other website specialists.

We will continue to use the services of the eChic team led wonderfully by Kim. Her friendly and professional attitude made the process seamless and I would recommend their services without hesitation.

Bodywise Underwear

We wanted to express our thanks for the support we have received from all the wonderful eChic experts!! They have made it a very easy process. eChic are collaborative, responsive, helpful, informative and caring. We are very pleased with our new look and have had some great feedback from our network. Our launch was smooth, any problems were solved quickly, and data conversion and links from our previous website were seamless. We would highly recommend eChics and look forward to an ongoing working relationship with them as we continue to improve our site.

Urban Lighting

We can't rate eChic highly enough! We love our website and any issues we had setting it up were dealt with quickly and in a language we could understand (no tech heads here!)

If you're setting up a website and don't know where to start. Start with eChic. Just do it :)

Lorna & Bel

Kim and the team at eChic were GREAT. They helped us get our site ready for launch and sorted out a variety of issues including social media functioning.
eChic were responsive, well-priced and quick. Importantly, they didn't bamboozle us with tech-talk (plain English was promised and plain English was delivered). On top of that, one thing that really impressed me about eChic was they didn't try to up-sell us on unnecessary services (even if I, in my naivety, thought I needed it!). This speaks highly to their integrity. I have no hesitation is recommending eChic to other Shopify users. Thank you Kim and the eChic team.

Lorna Swinstead


Kim was very helpful

Hutchy Collective

eChic managed the set up of my shopify store with expertise and a clever approach that involved and educated me in the process. The final product was perfect for my needs and I had acquired the confidence to administer and update the site as required.
eChic worked in a timely and professional manner and offered expert advice and guidance on all aspects of the site including shipping, packaging, marketing, graphics and social media.
I would highly recommend their experienced services and advise.

Snooty Paws

I was very happy with the services offered, the patient assistance and the value of what was delivered. Creative input was excellent and I learned a lot through the process.

I was impressed and happy. Am in the middle of placing an order for more work.

You can check it out here:

Little Chairs

I highly recommend if you need help building or customizing your Shopify site. They were able to complete all of my requests in a timely manner and kept me updated along the way. Their skill set paired with their professionalism makes for a great experience!


Thank you to all of the team for working with us on improving our website. We needed quite a bit of work carried out to improve the overall look and the usability to ensure a more efficient user experience.

From the very start, the e-Chic team showed great enthusiasm and professionalism for our job and offered great ideas. We were also given upfront costs before the commencement of any changes so instantly we knew what all costs were. We saw improvements to our site instantly.

Throughout the project, we often bombarded the team with questions and new ideas. Can we do this, Can we do that...our emails to the e-Chic team were constant and frequent. The team was always so professional, accommodating and carried out any changes promptly. If our ideas were not workable, the e-Chic team would offer alternate & economical ideas and provide costs for any options at the same time.

All of our work was completed within a fair & reasonable time frame, and we are very pleased with the end result. I would recommend Kim and her e-Chic team to anyone wanting a chic and sophisticated website carried out by professionals.

Thank you e-Chic from us at

Pink Paddock Store

I can not speak highly enough of the wonderful work provided by eChic. They were able to design a website that met my current business's need and allow for growth. The team were brilliant to work with and were willing to listen to needs and what I wanted from my online store. They also offered great advice and options that I wouldn't have thought of.
Thank you Kim and the lovely eChic Team so very much..... very talented and exceptional customer service!!!!

Paper Flowers Australia

When I first contacted eChic I had a million ideas, all of them jumbled and completely different!

Following my initial consult with Kim, I knew eChic would be the perfect choice to help me realise the Shopify site I had envisaged.

At times my pregnancy brain made it difficult to convey my ideas, however the ladies were understanding and very helpful in guiding me through the whole process.

I now have a stunning website and have received amazing feedback from all my customers.

Within a week of my site going live I have received a number of large sales and grown a stronger customer base, which is testament to the website design.

A BIG BIG BIG thank you to the wonderful ladies at eChic I look forward to the year ahead and continued growth of my business.

Claire Fermo- Paper Flowers Australia

Little Love Blooms

Kim was really terrific to work with. I had figured out how to do the basics in personalising the template I had chosen and just needed extra support with coding and guidance. Kim was really patience with me and clearly explained the answers to all the questions I asked. Highly recommend!


Very happy with the result, Kim was always there to help, suggest improvements and take the extra step. Highly recommend eChic and will be back when we need more development.

Unearthed Beauty

eChic came to my rescue! Starting up my website became a bit overwhelming, I knew what I wanted but trying to make it work was another story. I was confused with templates, navigation, design and setting up products/collections. eChic provided me with all the expertise I needed, I had a team of people working on my website in no time. They were all really cooperative and made sure they achieved exactly what I wanted. It became a rather stress free task. I also learnt a lot about setting my website up, so I can manage it effectively on my own. eChic were really accommodating and I always felt I could ask them anything, I still do!

Angus & Dudley Collections

From the first phone call to Kim at eChic, I knew I had selected the right team to help me with my website. Nothing was too much trouble for the girls, promptly answering questions on weekends and even late at night.

Kim, Jo, Emma and Nicole all showed patience, expertise and professionalism. For me, it was a lot to get my head around, but with guidance from each of them, it became a stress-free experience. They integrated into my website Mailchimp, Facebook and Instagram, which was all very new to me. Also great value for money, brilliant!

I would not hesitate to highly recommend the Shopify platform and eChic, thankyou

Chris Gardiner


I've been working with web developers for 10 years. I've worked with top end large companies to the smallest 'one man band'. I can honestly say that Kim and her team at eChic have been a breath of fresh air.

When you work with websites as much as YOU probably do you know what it should ACTUALLY cost. eChic's prices are fair, their work is brilliant and the team's friendly and no fuss attitude is exactly the type of business you want to deal with on a regular basis. I don't just recommend eChic; I use them, and will continue to do so for the foreseeable future.

Oh and stats... Since they rolled my dated site across to a responsive design I've had traffic double, sales triple and a couple of new subscribers every day. If you're thinking about rolling out a new responsive theme... Do it...and do it with eChic.

Check out our responsive theme at

Team Eweld


The team at eChic are so wonderful to deal with. They have set up our website and been so patient whilst we have made many changes.

They are always there to answer any support or technical questions or help with any general advice.

I couldn't recommend them highly enough.


I called Kim at eChic when I was at the end of my tether trying to sort out a problem with shipping information which was not displaying properly. I appreciated her calm approach, her fast turnaround time - but more importantly that she could solve the problem for me! Thrilled to have found someone I can call on for support so that I can focus on my real skillset. Highly recommended.

Luca Jouel

It has been an absolute pleasure working with Kim and her fantastic team and I would not hesitate to recommend eChic to everyone!! If you are looking for friendly, knowledgeable, reliable (oh and patient!) support for your new website, then contact Kim. The combination of Kim's experience and the very concise way she thinks translates extremely well into easy-to-implement ways to optimize your Shopify store. Proof is in the pudding, technology and I have not been the best of friends... until now, my store is wonderful and has received fantastic feedback. I couldn't be happier! Thank you very much for all your hard work Kim, Jo and Nicole!!

Rockhampton Cooling Solutions

The best, Kim and the girls made it easier than I thought it would be. Couldn't believe it when some bloke from America made a purchase, hopefully this is just the beginning.


The Wine Gallery has been everything I could ask for in a Shopify Expert. Custom solutions that work perfectly. Smaller jobs done quickly. Very good communication. And last but no least great value! I wouldn't hesitate to recommend them.


Paul Taylor Manufacturing Jeweller

eChic has helped me put two Shopify websites together and have been extremely good to deal with. Kim, who I liase with is always helpful and prompt with giving me answers to queries. She is easily accessable which I think is a big attribute when trying to solve problems. Although I'm a novice at online shopping websites, Kim is very patient and very encouraging and never hesitates to help out when required. She has also come up with great marketing ideas. I think the costs to set up the websites using eChic have been very reasonable and I certainly wouldn't hesitate to use eChic again.

Watermelon Red

We have been thoroughly impressed with the Echic service with setting up our new Shopify online site and POS. I have had some very bad experiences in prior dealing with IT professionals in relation to the initial set up of our online shop and was very dubious about undertaking a transfer to Shopify just because I didn't want to go through the hassles once again. Kim and her team are frank, straight talking professionals who are knowledgeable and able to direct you quickly and efficiently throughout the decision making process. Kim was flexible in her availability for advice given the nature of our business included weekend work, she was never not available to solve issues within our time frames. I have already recommended Echic to friends and colleagues for future projects as I am so pleased with the way they handled this project.

Rainbows and Clover *by nic-nac

Kim eChic is a superstar. I found her by searching through Shopify's experts, and rang and emailed many of them with my brief. I found Kim to be the most thorough and clear in her explanations, and most importantly - I found her easy to understand and she didn't make me feel like I didn't speak her techie lingo (which I don't!) because she spoke in easy-to-understand terms. I have since recommended her to many people, and will continue to do so as her ongoing help and support has been tremendous. I have built another website with Kim since the first, and we've also done mailchimp newsletters, facebook, and blogs, all incorporated with the websites and made to look just as gorgeous. So happy with Kim - highly recommend this Shopify expert. She rocks!

Zip Pops

I'm so happy with the final outcome for my website. Shopify has turned out to be the best platform ever, so easy to use for orders and easy to update my website myself. Kim and the team at echic were great to work with. From the design, shop setup, mail chimp set, they had everything covered. They really understand the online shopping experience and how to maximise this as an online store. I would definitely recommend echic to anyone looking to start up their own online store, or upgrade to Shopify from another platform.

Cookie Cutter Shop UK

Kim and the team at eChic certainly know their stuff and I wouldn't hesitate to recommend them to anyone setting up their web based store or website. They are all extremely friendly, patient and ensure that you are happy with the end result, which we are! I look forward to working with the eChic team again in the future.

Urban Lighting

Fantastic! Our experience with Kim and Belinda has been wonderful. We are thrilled with our website and despite all our amateur questions, there was always someone available to hold our hand and guide us through the process.

Highly recommend them. In fact, we are about to embark on a second project with them!

Bhavana Apparel

The girls at eChic were extremely diligent and completed all tasks outlined in the agreed scope. Easy to work with and all references checked out with no negative feedback whatsoever.

FoodChange Nutrition

Thank you to Kim and the team for turning my vision into a reality! I couldn't be more happy with the look and functionality of the website. The team were extremely informative during the entire process.
It was nice to have someone offer alternatives which kept my website within budget. This means I now have forms based online which makes the initial registration process so easy for my clients.

Well done & thanks again!


Curly and Wavy

Two Thumbs up!
We were trying to build our website on our own and quickly realized we needed expert help. After reading the reviews online, we selected It was the best decision we made for our U.S. based website.
From the very beginning, Kim and her team communicated well with us on a regular basis. They understood our vision and even found ways to keep us within budget. The eChic team taught us how to use editing tools to manage our site on our own and willingly walked us through each step of the process. Picking a Shopify theme was easy also. Working with the eChic team felt like having a support team always there cheering you on as you grow your business.
Kim was always there and so was Belinda. The entire team provided superb service. We are pleased with the results.

We recommend using the eChic team for your Shopify store.

Thank you, Kim and the eChic team. We appreciate you and your work.

Best regards,

Ron Bennett Menswear

Kim and her team have been very professional and easy to deal with in the setup of our shopify store. Nothing was a problem and all requests were completed quickly and on budget. I would highly recommend Kim and her team for any size Shopify project.

Vintage Venus

Kim has been really fantastic to work with.
We already had a functioning site, so had strong ideas about what we wanted our new site to look like,
and how it should function, but didn't have the time or expertise to make this happen ourselves.

Kim was extremely helpful and so patient with all our requests - nothing was a problem - and when we asked for functionality
that was not straight-forward, she came up with creative, viable solutions.
We couldn't have asked for a better person to help us through this potentially stressful process.

We would recommend to anyone either building a site from scratch or upgrading an existing site.

Thank you for our wonderful new site!

My Imagination Kingdom

Kim was extremely patient and tenacious in making sure that the work was delivered the way I had envisioned it. There were a couple of obstacles along the way (purely because of the way Shopify as a platform works) but Kim found a way to get around it and achieve the intended outcomes.

I am very pleased and happy with the end results of our revamped website (which our customers and friends have complimented as well) and I would not hesitate to recommend Kim to any Shopify owner looking to revamp your site.

The Paper Place

I can strongly recommend echic to any businesses who are thinking about transferring from a existing site to a new site. Kim and her team provided an excellent hassle-free service. At every junction they were their to professionally guide and assist.
Since crossing over to the new site we have had a definite overall positive experience from both our staff and our customers - many thanks Kim and team.


I'm truly grateful I was able to find Kim for my website. She really made the journey from template choice to actual launch possible. An online store is a very involved process and her input was invaluable. I can't recommend her enough for her attention to detail and accessibility. Thankyou!
George Fetting

The Happybox

Absolutely thrilled with Kim and the team from eChic. With only a few weeks until the launch of my business I had a major rethink about my eCommerce platform and was tearing my hair out, unsure which was the best solution to drive our online store. I found Kim through Shopify Experts, made an enquiry and was delighted to have her call me within minutes. It was so good to talk to someone who was confident with their service which made me confident I was making the right decision going with Shopify. I was also on a tight deadline and needed the whole store up and running in 3 weeks. Kim delivered.

Kim and eChic also understood that I needed a site that was functional and beautiful and they totally got the feminine vibe we wanted to create to display our modern, colourful gift hampers. Kim gave excellent advice regarding all aspects of the site which has been accurate, well explained and reasonably priced. I hope I will need Kim's services again!

Exotic Veterinary Services

Kim and her team were fantastic. They lead me through all the steps required to get a web site up and running for my new business. They listened to what I wanted to achieve. They were very happy to change or alter how the site looked to suit my specific requirements. I had no idea about web sites and what was required prior to this experience. I now have a very professional looking website platform from which to advertise myself, my business, & do all the things I want it to do (eg newsletter, blogs etc). They have also provided me with the tools & knowledge so I can manage and alter the site as I see fit in the future. Their pricing was very competitive!
I would definitely recommend Kim and her team to anyone wanting a very professional web site.
Many thanks
Dr Cathy Hudson

Le Bébé & Me

Kim and the team where incredible, and i couldn't recommend them highly enough. Kim was so helpful, friendly, knowledgeable and patient! I'm so happy with how things turned out. Its defiantly well worth it, and very good value for money. I found the entire experience very easy, while still being thorough and detailed. My website is gorgeous, easy to manage, and update. Thank you for helping me create my vision for Le Bébé & Me : )

perfect present shop

I would highly recommend Kim and her team at I am technologically challenged and Kim and her team were understanding and patient. They provided solutions and options for me and engaged me on each step of the way. They listened to my brief and provided a website of which I am proud of. Visit to view the results.

Eco Gift Bags

Kim Carruthers was the ultimate professional. She delivered wonderful website, on budget and time and was very patient and understanding with my needs. As a first timer in building my own website - she knew exactly what I wanted and needed and was great to deal with. I highly recommend Kim to anyone in Australia who wants an online presence,

Zoyee Kartalis
Founder of

A Stitch in Time

I cannot fault kim@echic; her service was impeccable; the shop she has designed for me is excellent and she answered all my sometimes obvious questions patiently. I would recommend her service to any Shopify user.


Kim Carruthers was absolutely a delight to work with - spot on, quick to understand what we required and activate it. She was just the person to contact to review and then help us launch the BeBonnie website.


Kim from eDemystified was knowledgeable and was able to help me with my queries very quickly. I was new to this but she went through everything thoroughly so I didn't waste time and money on unneccessary steps. I had so much fun working with Kim, my website is functional and the layout is exactly how I wanted it. I highly recommend eDemystified.

Liberty Mineral Makeup

Kim is amazing. She really listened to what I wanted to do, and worked towards that. Her suggestions were constructive and she was uptodate with her knowledge. Nothing was too much trouble. Her quote allowed for lots of questions/amendments so that not every new enquiry/suggestion was billable (this was a huge plus as other web designers have sent costs soaring). Overall she is a great person to work with and her results were fabulous. Could recommend highly to anyone. She was my lifesaver.

Nell and Oll

eDemystified delivered exactly what they promised from day one. Kim's knowledge of Shopify was endless, her guidance in the process fantastic & is a wonderful person to work with. I highly recommend eDemystified for any business who are looking to make a change with their site to move their business in the right direction.

Fetch Clothing

Kim was a pure delight to work with. Professional, timely and, absolutely kind inside and out she makes putting an e-shop together a breeze! Her work is breathtaking and incredibly stunning, she has a keen eye for style and makes it apparent in an effortless way. Looking for an shopify expert? Well you can stop looking now,because Kim is your girl! I'd recommend her over and over again to anyone!

Daisy & Berries

Working with Kim from eDemystified was an absolute pleasure. Kim is extremely efficient, helpful and thorough. I would highly recommend her and Shopify to anyone else considering building an e-commerce site.

3 Sisters Designs

Kim was so fast in getting back to me i was also impressed that she made everything simple for me to understand as well as had a sense of humour about it all.
she gets a 10/10 and i will use her again for all my problems.

Agnes Vivarelli
3 Sisters Deisgns

Garoo Trading Company

I would strongly recommend using Demystified to help you with your store. Kim is Amazing to work with, it's a real collaboration until the work is done.
Kim offers great suggestions and advice which I found so helpful as I don't have a tech background. I really appreciated Kim's fast response time as well, she understood that I was keen to see each step unfold. Great to know Kim is there if needed

Sacred Flower

Im so happy l went with Kim as she really made everything so easy. In relating with her l found her manner to be friendly & personable so l felt understood getting my ideas across, while also being professional so that her input lifted my ideas & site to a greater level. l am so grateful to her for her excellent work & prompt service. Highly recommended.

Monsieur Fox

Working with Kim was great! She is very responsive and actively seeks out solutions to issues/problems, especially those that we weren't prepared for! (i.e. - issues with a new, untested theme, set-up of domain servers, etc.) She is engaged and delivers on-time, as well.

I plan to keep working with Kim on other things, as she is pleasant and attentive. Thank you for all of your help, Kim! :)


Kim was fantastic - literally demystified the process of getting my shopify website up and running. Was very knowledgeable and guided me through all the jargon of the web world and could do a lot of the techy stuff that I didn't have a clu about.

Hire me for...

  • Design
  • Photography
  • Setup