Digital Start Lab

  • View website
  • Shopify Expert since 03/2013
  • Projects starting at $1,000


About Digital Start Lab

At Digital Start Lab we focus on one thing - delivering impeccable service to our clients, above and beyond what anyone would expect. Unlike many developers we also run our own Shopify stores so we can help with everything from conception to profitability.

Typical website setup includes:

• Full store setup - from start to finish
• Theme customisation
• Integration with services like Mailchimp

As a Shopify store owner myself (11 at present!) I am highly experienced in running and managing stores too, so I can offer advice and guidance beyond simple website setup.

I'm always happy to chat to anyone and answer any questions you might have about Shopify or ecommerce in general.

I look forward to hearing from you,

Matt and the team

56 Testimonials

Real Chai Wholesale

Best developer I've worked with. Working with Matt was seamless from start to finish. He is great at understanding your business needs so that the solution he builds suits how you operate. He went above and beyond to meet my requirements, some of which were quite complicated but nothing was too much trouble. He is a great communicator and was super quick to respond to any questions or requests. My experience with Matt was completely headache free. Just what you want! Thanks Matt


I can only recommend Digital Start Lab, especially Matthew Palfrey as a shopify expert. Matthew was easy to reach and very easy to get a respond from. The very professional consultancy/advisory/mentorship I received was more than I asked for and I would (and will) continue working with Digital Lab anytime. Highly recommended! Kind regards from

When I decided to start my online store I really had absolutely no idea about anything. Matt has been so helpful and was available for questions from me any time. He not only helped me with the set up of my store, he went above and beyond and gave me great tips and advice along the way. I am so happy with the way the store now looks and will be continuing to use Matt for projects in the future!

Swish & Co

Matthew was a true professional from the outset - easy to work with, explains everything and offers full transparency so there really weren't any hidden surprises (which can often arise where development and design are concerned). All communication was conducted via email and Matthew was very efficient with his response times. I'm happy with the outcome and would have no hesitation in recommending his services to anyone looking to build a Shopify store.


I was so lucky to have found Matthew. I love my new shopify store. He was very patient with me and what I wanted for my store. He responded very quickly to my emails and was able to interpret some of the crazy ideas I had. I look forward to working with Matthew again on my next shopify site. 5 stars!!

Svens Island

We engaged Digital Start Lab to help us develop multiple stores for our international markets. Matt the head developer is knowledgeable and professional and the work has always been of high quality, on time and on budget. Digital Start Lab continue to provide us with fantastic ongoing support and guidance with our stores. We can highly recommend Matt for anyone looking for an excellent Shopify expert with a fast and reliable service.

Learning To Love Literacy

My experience working with Matthew from Digital Start Lab was excellent. He is extremely professional, easy to work with and nothing was too much trouble. He responded to all emails quickly and answered all my queries. He built me an amazing Shopify store and also assisted me in setting up my Mail Chimp lists and integrated PayPal for me. I highly recommend his service.

Go Nuts for Nuts

My experience working with Matthew from Digital Start Lab has been excellent. My new website is exactly how I wanted it, without any challenges along the way. Really friendly and what i liked most, Matthew would always share best practice recommendations which are always really helpful.

Upfront Travel Club

Matt from Digital Start Lab has been AMAZING. He is an absolute productivity machine!! He responds to every email almost instantly and implements requests super fast. I would recommend him to anyone wanting to get things done quickly. He went above and beyond in answering questions and helping me to understand things that were new to me.

I set up a membership site and he looked around for things that would work for me and did everything from start to finish.

I will definitely use Matt again without hesitation for future projects.

Upfront Travel Club

Matt from digital start lab was fantastic, nothing was a problem . Very prompt service . Love our new site . Highly recommend him . Thanks matt .

Lock and Latch

It was a very good decision to get Matt to overhaul my site for me. He did exactly what I wanted and was able to make really good suggestions along the way. Matt was very responsive and very professional. We are so pleased with the work he did for us that we're now getting him to do further work.

Cozy Corner Quilts

Matt was extremely helpful. I have very limited experience with websites and he made a very daunting task a very smooth and easy process. Quick responses with anything I asked, understood what I was looking for and exceeded expectations with what he designed. Nothing was too much trouble and his advice helped me make decisions swiftly. Fantastic job!

Primitive Luxe

I had absolutely no understanding of Shopify or setting up an online store and needed an expert who guided me and gave me feedback about what would work and what wouldn't with the site and design I had in mind. I like that Matthew is a Shopify client himself so knows the platform inside out.

Aussie Time Sheets

It is a pleasure working with Matthew from Digital Start Lab. The high attention to detail and specific development requirements have been outstanding. Tasks are completed in a timely manner and the finished product is always of high standard and excellent quality. Communication is always prompt and he takes the time to ensure I am happy with the outcome.

Bikini Beach Australia

Matt was a pleasure to work with. Extremely knowledgable with shopify and was able to help me along the whole process us setting up my website for Bikini Beach Australia. I would highly recommend him to anyone out there that is just starting out with shopify and looking to get their page off the ground. Always available to answer any questions with quick responses. Thanks again Matt!

Jenny Main

Working with Matt has been a pleasure. His knowledge base was incredible when it came to helping us out setting up our Shopify store. Nothing was too much of a problem and because we didn't know much about computer, having Matt to help was priceless! Matt promptly kept in touch via email and updated us along the way and asnwered any questions that we had. Our shop is up and running and we couldn't have done it without the help of Matt!

Thanks a bunch

Chris & Jenny


Matt was able to complete all the required changes quickly and efficiently! When the requested changes where not technically possible he offered viable alternatives and communication was always clear and timely. Excellent!

Thread Together

Extremely reliable on times. He gave us endless direction, support and guidance.

BackForty Outfitters

Everything was on point even though I gave him limited time with limited ideas he came through. He actually went a little further by helping me with product photo editing and always returning my emails in good time. Awesome and will continue to use !


Matt Palfrey created our webstore through Shopify. We were new to ecommerce and hungry for tips and information as to how to get started. Most of our communication was done via email, and Matt was always quick to respond and provide useful insights.
Our online store was launched a few days ago, and the results are impressive, both aesthetically and functionally. If you are looking for someone to design your store, Matt will assist you with your queries and his expertise. He is definitely someone we would recommend to our friends, and we will use him again when we decide to launch a second e-store.
T H A N K Y O U, Matt! :)

Everyday I Live Aesthetics

Matt truly exemplifies an incredible work ethic.
If it wasn't for Matt I wouldn't have the amazing E-commerce store that I have today.
Matt was always quick to respond to my requests and he also took the time to explain to me the importance of the different functions for my website.
The way in which Matt has taken care of me gives me the confidence to be able to work with him for any future endeavors I have which I know he will be able to get me going onto the right path.
From the outset and throughout I was very happy with how Matt took care of me and I'll be a customer for life.
Thanks again Matt, you are a champion.

Min Stuart Art

I contacted Matt to help me set up my first shop as I was just running around in circles trying to set it up myself. He was amazingly helpful and prompt in replying to my many many emails, and was very patient with my lack of knowledge.
I would recommend Matt to anyone needing help with their Shopify site as he has a wealth of knowledge, and I will definitely contact him in the future for any work I need help with.
Many thanks Matt,

Nolan & Co

I contacted Matthew to help me finish off the setup of my store that I was struggling with. He was quick to respond to any questions I had and restored my confidence that I was doing everything right. Always professional and friendly and I would highly recommend his services to anyone.

Bad AF Fashion

Matthew responded to my emails very quickly and was very helpful in answering my questions. He finished the task in less than one business day. I was very impressed with his service and would use him again in the future.

bambams Online

The only word to describe Matt's knowledge, advice and service is exceptional.

I had no idea where to start, and he made what I thought was going to be a very difficult process seem easy and went above and beyond to help.

He was very patient with explaining to a non tech savvy person how things worked and guided me through what steps I needed to do, and how to approach them.

I cannot recommend him enough, so thank you Matt for getting bambams started and I look forward to working with you in the future.



We cannot recommend Matt highly enough for website development work. Matt was quick, attentive to all of our requests, showed great expertise and is a pleasure to work with.
Thanks Matt for a brilliant job!

Simon Karlik and team,


What a fantastic experience working with Matt, we initially contacted Matt to help us finish the site setup that we had already decision we have ever made!

Matt was extremely knowledgeable about the shopify system and gave us peace of mind that we were in the right hands
Matt always responded very quickly to emails and gave us a detailed quotation for his services
We will definitely be using him again in the future
If you are looking for an experienced shopify expert....Matt's your Man!

Spray-Free Farmacy

Matt was fantastic. So patient with me when it took me forever to respond to his emails and great at deciphering what I wanted. I couldn't be happier with my new website.

Spicebean Specialty Coffee

I worked with Matthew Palfrey, he was very helpful, polite and friendly. I found him easy to work with and he was very efficient and good at what he did. I am happy with his work and can recommend him to anyone.


Matthew was great to work with. He helps out regarding any concerns we have had about the shop.

Will definitely hire him again.

Timely Guardian

Please - Do not worry about the capable hands that you are in by signing up with with Matt. Clear, Capable, Concise, Consistent and Caring is what we received. We reached out whilst in an absolute dilemma state within our business, and he ensured we had the best support from him and his team. Beyond that though he gave his diligence at any time of day ( whilst he was in airports, travelling overseas, in between meetings, etc etc - I didn't matter. He was ENGAGED.) An invaluable addition to "our new venture" that has gone above and beyond. Be assured that the next time we meet next time face to face for dinner - there is no question that I will foot the bill. Thanks again to Matt, the team... and I say to you.... if you sign up, you will be thankful soon as well. Good Journeys

Creative Bikinis

Matt has been really great, our vision was very complicated and a bit different that most jobs. He worked hard to achieve a fantastic website for our business. I would recommend Mathew to anyone looking for a site designer with an eye for detail.

Claire Skeet


I contacted Matt after speaking to two other people, and I was feeling disheartened. Matt was super fast in getting back to me and from the very beginning was happy to do what he could for me within my very small budget. He provided a clear outline of what he could do for me and I found him extremely easy to work with, he was patient, professional, knowledgeable, helpful and went over and above for me. I am so pleased I found Matt to help me, I don't think I would have gotten my little store off the ground without him... Do not hesitate in hiring Mat!!!!

Trunk Collective

I cannot say enough good things about working with Matthew! I found him on a Shopify forum, after having a very bad experience with another designer. Luckily, I got my money back but I was very nervous to hire someone again and felt I had hit a wall. When I started communicating with Matthew, it was clear from the beginning that he was different. He was extremely professional and continuously went above and beyond his scope of responsibilities. He not only did EVERYTHING necessary to deliver the site I wanted, but he took time to offer advice on marketing, user experience ideas and even helped me make crucial PR decisions! I truly feel blessed to have found him and am already referring business his way, not only because the site looks gorgeous and I keep getting asked who my designer was, but also because I KNOW he will deliver what he promises. He is a rare find in a very saturated market. And since he owns several of his own shopify stores, his attention to detail & marketing suggestions come from his own knowledge and experience. He knows what he is talking about and will take you the distance. I am grateful to consider him part of the TC team, and so happy I chose him!

Brazen Adventurer

Matt completed work on my Shopify website of which I was very pleased with!

Matt's expertise and guidance helped me get the best out of my Shopify website. He was easy to work with being cooperative, flexible and excellent with communication to get the work turned around quickly – a true professional.

I highly recommend Matt for your Shopify needs.


Matt is one of the nicest and most helpful guys you can meet. He stepped us through the whole process and was extremely patient when we needed to change course. We are thrilled with the end result.

You can not go wrong with Matt, we will definitely use him again in the future!

Tricky Treats

Matt did a great job.
He was very patient working with someone who knew very little about how the whole back end worked. We had some challenges with the CRM that I wanted to use and Matt found the solutions for me to ensure we could use what we wanted. Very happy with the job and the support/information received along the way.

Wouldn't hesitate to recommend to anyone.

La Cantina

Matthew was extremely knowledgeable and supportive from the outset. He provide me with all the information required to set up my store with ease and explained all the terms clearly and concisely.
He provided solutions that were specific to the industry we are targeting and recommended cost-effective methods for delivering a heightened online customer service experience. I have no hesitations in recommending him to prospective shopify business owners as he is very versatile and can adapt his skill set to any industry.

WILDHEART [wellbeing]

If you want to work with a consummate professional who goes the extra mile in giving exceptional value in a seamless way then work with Matt Palfrey. Matt worked with us for 3 months and his response time to emails,phone calls and SMS were always prompt. His knowledge of the Shopify system is fantastic. He also gives great advice to get the most out of your site and works with you as much as you need and want. My wife and l at found Matt always easy to work with and knowing we were not computer savvy he explained things in an easy way for us to understand so we could optimise our store.

Kind regards
Mark McAuliffe
CEO Wildheart Wellbeing Skincare and Healthcare

The Bamboo Collective

Matt is the best, it was such an enjoyable experience working with him! He completely understood what I wanted even when I wasn't always very clear about it, and he offers vast creative, technical and practical experience. He is extremely efficient, always responds quickly and delivers a beautiful product on time. I would definitely work with him again and highly recommend his services!

Drug Lab 118

My experience as absolutely great.
Super helpful, patient, understanding and inclusive. In the end my company got great advice, a solution we are really happy with, and a great resource we will use in the future.

I would extremely happy to recommend to anyone needing a Shopify expert.


Matt was knowledgeable, helpful, and very prompt in his communication.

His knowledge helped with the basic setup but he also was able to design a specific page to suit my needs that was not included in the Shopify templates.

I would have no problems recommending him to help you with your setup.

Spotty Herberts

Matt has been incredibly helpful in the set up of our new website.
He responded swiftly to all my questions, provided excellent support and information and completed any tasks without delay.
I was hesitant to ask Matt to help, him being currently based in Australia but this has in no way affected our work together on the site. I would recommend Matt to anyone looking for prompt and knowledgeable support when building a Shopify site. We are now very lucky to have someone to contact as our site develops and know that we will get ongoing support and answers to our inevitable questions ! Thank you Matt !

Global House of Fashion

Matt was very professional, efficient, flexible and patient! We weren't 100% sure what type of shop we wanted and Matt guided us in a perfect direction! We would highly recommend this expert!

Loop Lounge

We are now working with Matt for over a year. From day one Matt has always a professional attitude and always been working to find the best solutions to our problems with honesty.

Working with Matt was certainly one of the best move of our company.

My Organics

Matthew was extremely professional in his approach, with impeccable and super speedy communication. He suggested many added features to make the site more effective and he understands the needs of a client that has no idea of building and running a site and has a very good way of explaining things.
This is a major point I would like to highlight as my experience with other web developers I spoke to before I found Matthew, I felt that they did not approach me with that understanding and assumed I had a lot of knowledge in the field of their expertise. In a few words: easy to work with, articulate, fast and patient!! Thank you Matthew!

Renovate Wellbeing

I recently set up my first business and used Matt at Shopify StartUp to design my website for me. I have been overwhelmed by how helpful he has been, from initial conception right the way through to the present. As expected his technical knowledge was sound, but he was also able to provide some very useful advice with regard to content, layout and design. He was also more than happy to deal with my numerous requests and I was always astounded at how quickly he responded. Thanks to Matt's experience and hard work I now have a site that not only looks great but functions exactly as I need it to, and even though the website is now up and running Matt has continued to offer support and advice whenever required. I am incredibly grateful for everything he has done and would have absolutely no hesitation in recommending him to others. Thank you Matt!


I cannot speak highly enough of Matt and his company Shopify StartUp. His quick response to my initial post and the implementation of the changes I requested was outstanding. He has helped me no end, over and above what I would have expected, and I strongly recommend his services to anyone looking for help with their Shopify site. I was initially quite apprehensive about using Shopify Experts but Matt was so helpful, friendly and professional I have absolutely no hesitation in giving him a 5 star review.

The Healing Zone Academy

Excellent I am very pleased with Matts work and support through the setting up and design of my shop - I would definitely recommend Matt and am continuing to use him for my main website also
Anne Cook
The Healing Zone Academy

Southpaw Strength and Conditioning

I have been hugely impressed with how painless the entire process has been thanks to Matt being on hand to answer any questions I had and also for building a website that mirrored exactly what I had envisioned from the very beginning. Any previous websites I have owned have usually felt like a compromise when it came to not only the aesthetic but also the function. This has not been the case for my latest venture and I couldn't be happier with the end product.

Wireless Armour

Matt has been fantastic to work with, always willing and gets all the work done quickly and at a great cost. I have continued to work with him and will do so into the future. He is always on hand to answer any questions I have which is fantastic.

Box Gear

Matthew went above and beyond to be sure to help me in any way I needed. I couldn't be happier and will direct all of my future business to him without a second thought!! Very professional, friendly, and top quality work.

FLIPPERS Reversible Clothing

I came to Matthew in a complete panic after being let down by a web designer (outside of shopify experts). Matt not only sorted all issues out, but guided me through the remainder of the items to be achieved for my incredibly tight deadline. Not only would he get things done, but he would advise on other issues or other additions I could implement - some immediately, some later down the line. He kept in regular contact and went above and beyond his scope of work for me. I could not recommend him highly enough - I already have sent his email to several friends as he was truly professional and a great help! Thanks Matt you really saved me and I love my website.

Berkhamsted Fitness Training

Matt has 100% listened to what I want to achieve from my site and built it with that in mind.
He has extensive knowledge of health and fitness and this was a great help to me as I had never been involved in building a site before.
I would definitely recommend Matt to anyone looking to do something similar, very professional, prompt, and a fair price too.
Thanks Matt :-)

Uber Wellbeing

I recieved a really great service, Matt was both knowledgable and approachable.
There were several issues that i was unsure of and Matt was able to guide me to reach the best resolution, i highly recommend his expertise.

The Coffee Camper

Matt was great, my wife and i have little experience in web design, Matt was able to go through the process in a clear and concise manner and build a website that has already proved to be very successful for us.

Hire me for...

  • Setup