Shopify StartUp

  • View website
  • Shopify Expert since 03/2013
  • Projects starting at $500


About Shopify StartUp

At Shopify StartUp we focus on one thing - delivering impeccable service to our clients, above and beyond what anyone would expect. Unlike many developers we also run our own Shopify stores so we can help with everything from conception to profitability.

Typical website setup includes:

• Full store setup - from start to finish
• Theme customisation
• Integration with services like Mailchimp

As a Shopify store owner myself (9 at present!) I am highly experienced in running and managing stores too, so I can offer advice and guidance beyond simple website setup.

I'm always happy to chat to anyone and answer any questions you might have about Shopify or ecommerce for health and fitness, regarding your project.

I look forward to hearing from you,

Matt and the team

31 Testimonials


We cannot recommend Matt highly enough for website development work. Matt was quick, attentive to all of our requests, showed great expertise and is a pleasure to work with.
Thanks Matt for a brilliant job!

Simon Karlik and team,


What a fantastic experience working with Matt, we initially contacted Matt to help us finish the site setup that we had already decision we have ever made!

Matt was extremely knowledgeable about the shopify system and gave us peace of mind that we were in the right hands
Matt always responded very quickly to emails and gave us a detailed quotation for his services
We will definitely be using him again in the future
If you are looking for an experienced shopify expert....Matt's your Man!

Spray-Free Farmacy

Matt was fantastic. So patient with me when it took me forever to respond to his emails and great at deciphering what I wanted. I couldn't be happier with my new website.

Spicebean Specialty Coffee

I worked with Matthew Palfrey, he was very helpful, polite and friendly. I found him easy to work with and he was very efficient and good at what he did. I am happy with his work and can recommend him to anyone.


Matthew was great to work with. He helps out regarding any concerns we have had about the shop.

Will definitely hire him again.

Timely Guardian

Please - Do not worry about the capable hands that you are in by signing up with with Matt. Clear, Capable, Concise, Consistent and Caring is what we received. We reached out whilst in an absolute dilemma state within our business, and he ensured we had the best support from him and his team. Beyond that though he gave his diligence at any time of day ( whilst he was in airports, travelling overseas, in between meetings, etc etc - I didn't matter. He was ENGAGED.) An invaluable addition to "our new venture" that has gone above and beyond. Be assured that the next time we meet next time face to face for dinner - there is no question that I will foot the bill. Thanks again to Matt, the team... and I say to you.... if you sign up, you will be thankful soon as well. Good Journeys

Creative Bikinis

Matt has been really great, our vision was very complicated and a bit different that most jobs. He worked hard to achieve a fantastic website for our business. I would recommend Mathew to anyone looking for a site designer with an eye for detail.

Claire Skeet


I contacted Matt after speaking to two other people, and I was feeling disheartened. Matt was super fast in getting back to me and from the very beginning was happy to do what he could for me within my very small budget. He provided a clear outline of what he could do for me and I found him extremely easy to work with, he was patient, professional, knowledgeable, helpful and went over and above for me. I am so pleased I found Matt to help me, I don't think I would have gotten my little store off the ground without him... Do not hesitate in hiring Mat!!!!

Trunk Collective

I cannot say enough good things about working with Matthew! I found him on a Shopify forum, after having a very bad experience with another designer. Luckily, I got my money back but I was very nervous to hire someone again and felt I had hit a wall. When I started communicating with Matthew, it was clear from the beginning that he was different. He was extremely professional and continuously went above and beyond his scope of responsibilities. He not only did EVERYTHING necessary to deliver the site I wanted, but he took time to offer advice on marketing, user experience ideas and even helped me make crucial PR decisions! I truly feel blessed to have found him and am already referring business his way, not only because the site looks gorgeous and I keep getting asked who my designer was, but also because I KNOW he will deliver what he promises. He is a rare find in a very saturated market. And since he owns several of his own shopify stores, his attention to detail & marketing suggestions come from his own knowledge and experience. He knows what he is talking about and will take you the distance. I am grateful to consider him part of the TC team, and so happy I chose him!

Brazen Adventurer

Matt completed work on my Shopify website of which I was very pleased with!

Matt's expertise and guidance helped me get the best out of my Shopify website. He was easy to work with being cooperative, flexible and excellent with communication to get the work turned around quickly – a true professional.

I highly recommend Matt for your Shopify needs.


Matt is one of the nicest and most helpful guys you can meet. He stepped us through the whole process and was extremely patient when we needed to change course. We are thrilled with the end result.

You can not go wrong with Matt, we will definitely use him again in the future!

Tricky Treats

Matt did a great job.
He was very patient working with someone who knew very little about how the whole back end worked. We had some challenges with the CRM that I wanted to use and Matt found the solutions for me to ensure we could use what we wanted. Very happy with the job and the support/information received along the way.

Wouldn't hesitate to recommend to anyone.

La Cantina

Matthew was extremely knowledgeable and supportive from the outset. He provide me with all the information required to set up my store with ease and explained all the terms clearly and concisely.
He provided solutions that were specific to the industry we are targeting and recommended cost-effective methods for delivering a heightened online customer service experience. I have no hesitations in recommending him to prospective shopify business owners as he is very versatile and can adapt his skill set to any industry.

WILDHEART [wellbeing]

If you want to work with a consummate professional who goes the extra mile in giving exceptional value in a seamless way then work with Matt Palfrey. Matt worked with us for 3 months and his response time to emails,phone calls and SMS were always prompt. His knowledge of the Shopify system is fantastic. He also gives great advice to get the most out of your site and works with you as much as you need and want. My wife and l at found Matt always easy to work with and knowing we were not computer savvy he explained things in an easy way for us to understand so we could optimise our store.

Kind regards
Mark McAuliffe
CEO Wildheart Wellbeing Skincare and Healthcare

The Bamboo Collective

Matt is the best, it was such an enjoyable experience working with him! He completely understood what I wanted even when I wasn't always very clear about it, and he offers vast creative, technical and practical experience. He is extremely efficient, always responds quickly and delivers a beautiful product on time. I would definitely work with him again and highly recommend his services!

Drug Lab 118

My experience as absolutely great.
Super helpful, patient, understanding and inclusive. In the end my company got great advice, a solution we are really happy with, and a great resource we will use in the future.

I would extremely happy to recommend to anyone needing a Shopify expert.


Matt was knowledgeable, helpful, and very prompt in his communication.

His knowledge helped with the basic setup but he also was able to design a specific page to suit my needs that was not included in the Shopify templates.

I would have no problems recommending him to help you with your setup.

Spotty Herberts

Matt has been incredibly helpful in the set up of our new website.
He responded swiftly to all my questions, provided excellent support and information and completed any tasks without delay.
I was hesitant to ask Matt to help, him being currently based in Australia but this has in no way affected our work together on the site. I would recommend Matt to anyone looking for prompt and knowledgeable support when building a Shopify site. We are now very lucky to have someone to contact as our site develops and know that we will get ongoing support and answers to our inevitable questions ! Thank you Matt !

Global House of Fashion

Matt was very professional, efficient, flexible and patient! We weren't 100% sure what type of shop we wanted and Matt guided us in a perfect direction! We would highly recommend this expert!

Loop Lounge

We are now working with Matt for over a year. From day one Matt has always a professional attitude and always been working to find the best solutions to our problems with honesty.

Working with Matt was certainly one of the best move of our company.

My Organics

Matthew was extremely professional in his approach, with impeccable and super speedy communication. He suggested many added features to make the site more effective and he understands the needs of a client that has no idea of building and running a site and has a very good way of explaining things.
This is a major point I would like to highlight as my experience with other web developers I spoke to before I found Matthew, I felt that they did not approach me with that understanding and assumed I had a lot of knowledge in the field of their expertise. In a few words: easy to work with, articulate, fast and patient!! Thank you Matthew!

Renovate Wellbeing

I recently set up my first business and used Matt at Shopify StartUp to design my website for me. I have been overwhelmed by how helpful he has been, from initial conception right the way through to the present. As expected his technical knowledge was sound, but he was also able to provide some very useful advice with regard to content, layout and design. He was also more than happy to deal with my numerous requests and I was always astounded at how quickly he responded. Thanks to Matt's experience and hard work I now have a site that not only looks great but functions exactly as I need it to, and even though the website is now up and running Matt has continued to offer support and advice whenever required. I am incredibly grateful for everything he has done and would have absolutely no hesitation in recommending him to others. Thank you Matt!


I cannot speak highly enough of Matt and his company Shopify StartUp. His quick response to my initial post and the implementation of the changes I requested was outstanding. He has helped me no end, over and above what I would have expected, and I strongly recommend his services to anyone looking for help with their Shopify site. I was initially quite apprehensive about using Shopify Experts but Matt was so helpful, friendly and professional I have absolutely no hesitation in giving him a 5 star review.

The Healing Zone Academy

Excellent I am very pleased with Matts work and support through the setting up and design of my shop - I would definitely recommend Matt and am continuing to use him for my main website also
Anne Cook
The Healing Zone Academy

Southpaw Strength and Conditioning

I have been hugely impressed with how painless the entire process has been thanks to Matt being on hand to answer any questions I had and also for building a website that mirrored exactly what I had envisioned from the very beginning. Any previous websites I have owned have usually felt like a compromise when it came to not only the aesthetic but also the function. This has not been the case for my latest venture and I couldn't be happier with the end product.

Wireless Armour

Matt has been fantastic to work with, always willing and gets all the work done quickly and at a great cost. I have continued to work with him and will do so into the future. He is always on hand to answer any questions I have which is fantastic.

Box Gear

Matthew went above and beyond to be sure to help me in any way I needed. I couldn't be happier and will direct all of my future business to him without a second thought!! Very professional, friendly, and top quality work.

FLIPPERS Reversible Clothing

I came to Matthew in a complete panic after being let down by a web designer (outside of shopify experts). Matt not only sorted all issues out, but guided me through the remainder of the items to be achieved for my incredibly tight deadline. Not only would he get things done, but he would advise on other issues or other additions I could implement - some immediately, some later down the line. He kept in regular contact and went above and beyond his scope of work for me. I could not recommend him highly enough - I already have sent his email to several friends as he was truly professional and a great help! Thanks Matt you really saved me and I love my website.

Berkhamsted Fitness Training

Matt has 100% listened to what I want to achieve from my site and built it with that in mind.
He has extensive knowledge of health and fitness and this was a great help to me as I had never been involved in building a site before.
I would definitely recommend Matt to anyone looking to do something similar, very professional, prompt, and a fair price too.
Thanks Matt :-)

Uber Wellbeing

I recieved a really great service, Matt was both knowledgable and approachable.
There were several issues that i was unsure of and Matt was able to guide me to reach the best resolution, i highly recommend his expertise.

The Coffee Camper

Matt was great, my wife and i have little experience in web design, Matt was able to go through the process in a clear and concise manner and build a website that has already proved to be very successful for us.


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