First Pier

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  • Shopify Expert since 04/2018
  • Projects starting at $5,000


About First Pier

First Pier is Maine's integrated ecommerce agency, built on the idea that you have to know what you’re trying to do before you do it — Strategy Before Tactics. Guided by this principle and relying on decades of collective experience, we create holistic solutions for ecommerce businesses.

Maine Ecommerce Design & Development
Our team of designers and developers work side by side to craft online stores that look great and convert like hell. Our designers do everything from conceptual wireframing and email design, to touching up an old brand that might need a little refresh; from packaging and art direction to full rebranding projects. On the development side, we stick to what works—responsive sites built on clean, secure code and optimized for speed and usability. We handle everything from testing and QA to custom integration. We specialize in Shopify development because it presents our partners with a stable, feature-rich platform built for selling.

Maine Optimization & Support
No website exists in a vacuum—internet standards change, platforms evolve, business ideas get refined. From site performance and SEO audits to monthly analytics and reporting, we work with our clients to prioritize updates and future development. From detailed onboarding and project documentation to easy communication, we’re with you every step of the way, and, when it matters, available for crisis management 24/7. We don’t just support your website; we support your business.

Maine Strategy
We talk about acting strategically a lot—a lot—and we feel like, aside from our sunny dispositions and our considerable technical chops, the insight we bring to the table is perhaps one of our greatest assets as a partner. We help our clients with everything from project management to goal setting to prioritization. We establish new marketing strategies and lead strategic rebranding efforts. We perform in-depth research and analysis, and our experience runs deep when it comes to overall ecommerce strategy.

Maine PR & Marketing
The perfect website offers very little if nobody is browsing in your direction. Our marketing team marries all of our services in providing technical, strategic, and beautiful marketing campaigns—from social media and email marketing to PPC and retargeting campaigns. We write copy, provide art direction, report and optimize, and deliver clear and consistent results. We are your ecommerce marketing partners.

5 Testimonials


We’ve been working with First Pier since our Portland, Maine based kids boutique opened in 2015. Having an online channel for our store is essential to our success, and First Pier has been there every step of the way. I trust them completely. They’ve handled everything from search engine marketing to Google Adwords to design and development for us - and just recently a super complicated POS implementation. They handle complex problems with strategy and have been committed partners in the growth of our e-commerce business. Their expertise goes well beyond the idea of just Shopify Developers. We consider them our marketing & commerce solutions advisors. I appreciate First Pier’s approach to work, their creativity, and their insight. They are good people.

Bliss Boutiques

We have been working with First Pier for almost 10 years now, beginning with the launch of our women’s boutique E-Commerce business. First Pier has been responsible for our e-commerce store design, web development, e-commerce SEO, digital strategy, online marketing campaigns and beyond ever since. As a already successful brick and mortar retailer, we saw an opportunity to reach beyond our existing customer bases in Portland, Maine & Portsmouth, New Hampshire by creating an online shopping experience accessible 24/7 and nationwide. First Pier has helped us turn that vision into reality by taking us from no online store and zero sales to a dependable thriving new channel for our business that continues to grow. Our experience with Shopify started when First Pier migrated our site from Magento to a Shopify website. Since First Pier is a designated Shopify Expert, we knew we could trust them with the daunting task of moving all of our products, accounts, and customer history to our new Shopify site. They made the transition to a new e-commerce system painless by ensuring our hands were held along the way, we were thoroughly trained, and none of the SEO ranking keywords were lost. We continue to work with First Pier on expanding our use of Google Shopping SEO and will be implementing Shopify’s Point of Sale in the coming year as part of a continued effort to deliver a unified customer experience at our stores. As a small women’s boutique based in Maine, we are now able to deliver our customer experience to tourist and seasonal customers where they are year round. We would recommend First Pier to anyone looking to build or update a Shopify store.

Becoming Jewelry

First Pier did an outstanding job building my Shopify store. The processing of working with them was smooth, and they were able to answer all my questions and accommodate all my requests for the look and functionality of the store. Very happy with the result.

Two Fat Cats Bakery

First Pier helped us move, update, and launch our online business on Shopify. As a high-traffic bakery, it was important to us that customers buying from around the country were able to view the quality of our products, feel the vibe of our Portland and South Portland shops, and trust that their order would be as special as a visit to our Maine bakery. First Pier delivered mouth-watering e-commerce product photography, an easy-to-use site, and supported us every step of the way. Our shoppable site is now optimized, accurately reflects our brand, and has poised us for growth.

Tandem Coffee Roasters

First Pier has been so helpful with the transition to shopify. After initially setting it up they provided us with great documentation on how to use the site and they've continued to support us through any issues that arise. A+!

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